Independent analyst report: "…SAS continues to blaze a trail with cutting-edge analytics"
Customer Analytics Technologies, Q2 2022 analyst report recognizes SAS as a leader in customer analytics technology solutions
CARY, N.C., June 23, 2022 /PRNewswire/ -- SAS is one of only three leaders among top customer analytics technology providers evaluated in The Forrester Wave™: Customer Analytics Technologies, Q2 2022 report. In an evaluation encompassing three groups of criteria ("current offering," "strategy" and "market presence") SAS Customer Intelligence 360 had the highest "current offering" score of the 12 "most significant" vendors and received the highest scores possible in 19 criteria total.
"We believe that to be included as a leader in this evaluation speaks to the continued importance that SAS places on analytical innovation and operationalization, as well as creating and delivering customer-level insight to all departments within organizations around the globe," said Jonathan Moran, Head of MarTech Solutions Marketing at SAS.
SAS received the highest possible scores in the following:
In the Current Offering category:
Three out of four Customer data management criteria:
Seven out of 12Analytics criteria:
Two out of three Action and Activation criteria:
One of two Usability criteria:
Both Governance and ethics criteria:
In the Strategy category criteria of:
In the Market Presence category criteria of:
Advanced analytics for today's world
"In today's world, brands are overloaded with marketing technology — think 30 to 50 to even 100+ solutions. The task of delivering a cohesive, consistent customer experience can become costly and nearly impossible if you aren't orchestrating it centrally," added Mr. Moran.
"At SAS, we're embedding best-in-class customer analytics and customer data platform capabilities directly into our martech solution in order to create complete customer understanding," he continued.
Innovative capabilities for modern marketing
SAS Customer Intelligence 360 offers a solution that powers a unified customer journey with sophisticated analytics.
When every marketing channel has its own orchestration, data, content, agenda, and integrations, IT may struggle to keep up with the move to disparate SaaS solutions, making traditional independent operation a roadblock to progress. SAS Customer Intelligence 360 offers a solution through unified data management and customer analytics capabilities.
A Leader in real-time interaction management per The Forrester Wave™: Real-Time Interaction Management, Q2 2022, SAS offers a customer state service that monitors and updates a unified customer profile based on changing signals across the entire business. This profile informs multiple user types and personas and will impact engagement actions across departments. This ability to see customer profiles in action empowers our clients to pave a smooth path for customers, no matter where they interact with the brand, enhancing reputation and revenue.
To learn more, visit SAS Customer Intelligence.
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