Global $1.5 Bn Internet Advertising Market to 2027: Platform (Mobile, Desktop and Laptop), & Advertising Model (CPM, Performance, Hybrid)
DUBLIN, Sept. 8, 2021 /PRNewswire/ -- The "Global Internet Advertising Market Report 2021-2027" report has been added to ResearchAndMarkets.com's offering.
The global internet advertising market held a market size of USD 345.33 Million in 2020 and is expected to reach USD 1,503.20 Million by 2027. The global internet advertising market is anticipated to grow at a CAGR of 24.7% over the forecast period.
Businesses use internet advertising such as banners, pay-per-call ads, pay-per-click ads, and pop-ups through e-newsletters, search engines, suitable websites, and online magazines and newspapers to reach the right customer, at the right time.
Continuous growth in the number of internet users across the globe is driving the demand for internet advertising
Covid-19 pandemic to transform the advertising platforms in the forthcoming years
Growing number of coronavirus cases across the globe has resulted in complete lockdown in various countries across the globe. This has resulted transforming the physical market into digital space. The consumer focus has shifted towards online shopping. This has resulted in the tremendous increase in the usage of internet advertising by the businesses.
Lack of awareness regarding online shopping among older generation is expected to restrain the market growth
Lack of awareness about online shopping, and usage of smartphones & laptops among old aged population, is one the most important factors retraining the market growth. The older generation's shopping behaviour is more inclined towards traditional media of advertisements, resulting in creating a hindrance in the market growth.
The top 5 market players captured a cumulative share of nearly 71% in the year 2020.
Prominent players functioning in the market include: Adobe Systems Inc., Alibaba Group Holdings Limited, Amazon Web Services, Inc., Baidu, Inc., Facebook, Inc., Google LLC, Hulu LLC, International Business Machines Corporation, Microsoft Corporation, Twitter Inc., Verizon Communication Inc.
Key Topics Covered:
For more information about this report visit https://www.researchandmarkets.com/r/rqwrnz
Research and Markets
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SOURCE Research and Markets
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