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Flexdrive Expands Its Car Subscription Platform Internationally Through Partnership With Dribe, Denmark's Leading Car Subscription ProviderATLANTA, July 18, 2018 /PRNewswire/ -- Flexdrive, a car subscription technology and services company that enables dealers and fleet owners to offer on-demand car subscriptions to consumers via mobile devices, today announced a partnership with Dribe, Denmark's leading car subscription operator. A joint venture between Cox Automotive and fleet management company ARI, Flexdrive is the first U.S.-based car subscription company to support dealerships and fleet operators stateside and globally. Dribe, developed by Semler Innovation, selected Flexdrive as the technology platform on which to quickly build and scale its car subscription program. Dribe provides a significant value proposition to consumers who face substantial taxes when buying a car. Depending on the car and price point, Denmark's taxes on new car purchases range from 85 percent to 150 percent of the purchase price. When paired with changing consumer demands that challenge traditional car-buying and leasing, the Danish company saw a substantial market opportunity. "Consumer expectations have shifted rapidly over the last few years and the desire for freedom and flexibility across numerous industries is only growing—car ownership is no exception," said Lars Eegholm, CEO of Dribe. "With Flexdrive's technology, we were able to get to market quickly and realize immediate market response." Flexdrive's technology platform provides fleet owners and/or car dealers full management capabilities to operate a profitable subscription program. Car subscription is similar to other subscription models found in industries such as digital entertainment media. However, vehicle subscription requires strict compliance with local legal regulations, vehicle asset management and insurance all of which are integrated into the Flexdrive platform. The Flexdrive platform will enable Dribe to move toward its long-term plans to scale the subscriber base by offering a mix of new "everyday rides" alongside "special rides." Makes and models vary from Audi and ŠKODA to orsche, Volkswagen, SEAT and Lamborghini. The company also plans to add Ducati motorcycles in the near future. Consumers simply download the Dribe app (in Danish) to their phone, register their information, select the car they want and drive, all within minutes. The Dribe subscription takes an all-inclusive approach to pricing by providing the car, taxes, tires, service and repair, insurance and roadside assistance. "A car should not be an anchor that someone takes on for years, financially or as it relates to changing lifestyle needs, which is increasingly evident in consumer car financing data and reports that show changing consumer sentiments," said Jose Puente, CEO of Flexdrive. "Dribe's demonstrated ability to quickly build a large subscriber base in a short period of time shows the value of car subscription and that the mainstream concept of "Buy, Lease, Subscribe" resonates with consumers globally." Flexdrive's business model includes:
About Flexdrive About Dribe View original content with multimedia:http://www.prnewswire.com/news-releases/flexdrive-expands-its-car-subscription-platform-internationally-through-partnership-with-dribe-denmarks-leading-car-subscription-provider-300682831.html SOURCE Cox Automotive |