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FirstFuel Launches New Platform Integration Capabilities, Enabling Utilities to Increase Customer Reach and Drive Bespoke EngagementFirstFuel Software today launched new integration capabilities within its industry leading Business Customer Engagement Platform that empower utilities to facilitate seamless, consistent and omni-channel customer experiences. With the new application programming interfaces (APIs) and widgets, utilities can incorporate bespoke energy intelligence into customer-facing applications and internal systems, improving the customer journey across all communication channels. According to Navigant Research, utility spend on customer engagement is expected to increase by more than 20 percent to $774 million by 2022. Driving this spending surge are increasing utility customer expectations for personalized, accessible and digestible energy insights to meet a variety of needs such as lowering bills and navigating new energy options including solar. The business customer segment is a particularly important focus for utilities, accounting for 60 percent of utility load on average. FirstFuel's platform integrations extend business customer engagement capabilities and insights in partner deployments. "Energy consumer expectations are higher than ever. At Oracle (News - Alert), we're dedicated to enabling utilities to meet their customers' growing expectations by delivering world-class web and mobile experiences that improve satisfaction and motivate self-service. And now, FirstFuel's expanded widget and API capabilities further enable our clients to quickly and easily extend their customer experience investments to their business customer base," said Scott Neman, Group Vice President, Global Operations & Marketing at Oracle Utilities. FirstFuel's new features add to its platform, which draws from an ever-growing dataset of over four million business energy meters. These features include:
As FirstFuel continues to invest in its industry-leading platform, the company has hired Janet Lee as Vice President of Product to set the product strategy and roadmap. Lee brings more than 20 years of experience in Software-as-a-Service (SaaS (News - Alert)), product management, analytics and customer engagement from her tenure at Timetrade, Oracle, Lattice Engines and Marcam. In 2013 and 2014, Lee was recognized as one of 20 Women to Watch in Sales Lead Management. Under her guidance, FirstFuel will continue to focus on expanding the accessibility of its world-class energy insights, helping utilities and their customers get more value out of their data.
About FirstFuel Software
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