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Delivery Agent, Inc. Announces Unique E-Commerce Deal with JT Entertainment Delivering Jessica Simpson's Signature Style to FansSAN FRANCISCO --(Business Wire)-- Delivery Agent, Inc. the leader in shopping-enabled programming for television shows, motion pictures, sports and publishing, and JT Entertainment announced today an exclusive partnership that connects Jessica Simpson fans with more than 500 products from her life in the spotlight through a Simpson-branded e-commerce destination at (www.SeenON.com) available directly at (www.SeenON.com/celebrities/jessica-simpson/). Fans will be able to emulate Simpson, one of this decade's most sought after style icons, by purchasing products from all aspects of her celebrity lifestyle, including apparel, accessories and her upcoming fragrance line. This dynamic e-commerce environment will strengthen JT Entertainment's fan-to-brand connection by providing access to a centralized location where Simpson fans can purchase identical products to the ones used in the star's everyday life. This marks Delivery Agent's foray into the personality branded products arena with additional A-list talent deals expected in the coming months. Delivery Agent's client list already includes partners such as ABC Entertainment, NBC Universal, Twentieth Century Fox, CBS Paramount Television, Martha Stewart Omnimedia, E! Entertainment Television and more than 7,000 brands covering categories including apparel, housewares, health & beauty and consumer packaged goods. Delivery Agent will work closely with Simpson's team to select product and oversee the entire product management process, including cataloging, merchandising, transactions, pricing and analytics. With Delivery Agent's powerful back-end infrastructure in place, Simpson fans will be able to easily identify and click to purchase products they have seen on the star in photographs as well as through Shopisodes(TM), an online video application that allows consumers to synchronously shop for the items as they watch the video. Jessica Simpson has successfully transformed her talent as an artist and entertainer into a powerful brand with widespread appeal. A four-time platinum artist, Simpson has been widely recognized for her fashion choices as evidenced by receiving her Teen Choice Award for Red Carpet Fashion Icon. "We're excited to work with JT Entertainment and fashion icon, Ms. Simpson," said Mike Fitzsimmons, CEO of Delivery Agent. "Her career spans fashion, music, television and movies and we are thrilled to be on board. We're confident this partnership will result in significant revenue increases for her brand." "We are looking forward to the opportunity to connect Jessica's fans through Delivery Agent's expertise in e-commerce solutions," said Joe Simpson, President/CEO, JT Entertainment. "We want to keep our brand at the forefront and top-of-mind for style watchers and fashion savvy individuals alike." About JT Entertainment JT Entertainment is one of the premier management firms in the music business. Led by Joe Simpson, their team of managers handles a roster of such multi-platinum artists as Jessica Simpson, Ashlee Simpson, and Ryan Cabrera, among others. With offices in Los Angeles and New York, the company has become nationally recognized among media and advertising groups for its innovative marketing and top-tier talent. About Delivery Agent Delivery Agent, Inc. (www.deliveryagent.com) is the leader in shopping-enabled programming and content monetization for more than 100 entertainment properties from major media companies such as ABC, NBC Universal, Twentieth Century Fox, Viacom MTV Networks, E! Entertainment Television, CBS Paramount, Martha Stewart Living Omnimedia, The UFC, and The Weinstein Company. Delivery Agent created the market for shopping-enabled programming by redefining how products related to entertainment are cataloged, merchandised and sold online. Since its inception in 2001, Delivery Agent has deployed its comprehensive technology platform, including e-commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections between entertainment content, consumers and brands. To date, the company has developed a network of 42 distinct branded shopping sites for its partners and recently launched SeenON!(TM) (www.SeenON.com), the definitive online shopping destination for products seen on screen. |
