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Data Reveals Friends and Humor Prevail Over Lovers and Politics When It Comes to Streaming RecommendationsWhat to watch next is on the minds of viewers according to the latest survey data from Roku, Inc. Conducted ahead of National Streaming Day, taking place on May 20, the survey offered insights into how consumers make streaming decisions, including who and what is the most influential when it comes to deciding what to watch. This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170515005600/en/ Streaming Day 2017 (Graphic: Business Wire) Findings include:
"Americans seem to be viewing more content than ever before," said Abby Reyes, streaming expert at Roku. "Before the advent of streaming, viewing decisions were limited more by scheduling, locality and familiarity. Now, we trade recommendations with a vastly wider circle to help us find what to watch. Although we love our spouses, we're not always in love with what they want to watch. Instead, we may look to those who have a similar sense of humor to help us choose our next movie or TV show." National Streaming Day Offers Kicking off the week leading up to National Steaming Day on May 20, Roku is offering special savings on several Roku players as well as providing free content to Roku customers. Streamers can get $10 off the Roku Streaming Stick (MSRP $49.99), Roku Premiere (MSRP $79.99), Roku Premiere+ (MSRP $99.99) and Roku Ultra (MSRP $129.99). This offer is available at major retailers and at Roku.com through May 20. Roku worked closely with its partners to unlock content available in the Roku Recommends channel on current-generation Roku devices through May 21 including:
The Roku platform features more than 5,000 streaming channels and 450,000 movies and TV episodes. For a complete list of Roku streaming channels, click here. Methodology The survey was conducted online by Macro, Inc. using a Cint panel from April 24 to May 1 among a cross section of 1,068 adults aged 18-65 in the United States.
To learn more about Roku's survey on consumer streaming habits, visit About Roku, Inc. Roku pioneered streaming for the TV and aspires to power every TV in the world. As of March 31, 2017, the Roku OS powered TV streaming for 14+ million monthly active accounts which streamed 3 billion hours of video and music in the first quarter. Roku is known for streaming innovation and high customer engagement, offering content providers and video advertisers the best way to reach streaming audiences. Roku streaming players and Roku TV models are available in 10 countries through direct retail sales and licensing arrangements with TV OEMs and service operators. The company was founded by Anthony Wood, inventor of the DVR. Roku is privately held and headquartered in Los Gatos, Calif. U.S. Roku is a registered trademark of Roku, Inc. in the U.S. and in other countries. 1 http://www.nielsen.com/us/en/insights/reports/2017/the-nielsen-total-audience-report-q4-2016.html
View source version on businesswire.com: http://www.businesswire.com/news/home/20170515005600/en/ |