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China online marketing market size at RMB8.35 bln, H1
[September 02, 2009]

China online marketing market size at RMB8.35 bln, H1

BEIJING, Sep 02, 2009 (Xinhua via COMTEX) -- China's online marketing market size edged up 2.9 percent year on year to 8.35 billion yuan in the first half of this year, signalling the warming up of China's online advertisement market along with the national economic recovery, according to Data Center of the China Internet (DCCI).

The following Chart One compares China's online marketing size in the first half of 2007, 2008 and 2009.

The online marketing size decreased 7.7 percent quarter on quarter to 4.26 billion yuan in the fourth quarter of 2008, and 18.3 percent to 3.48 billion yuan in the first quarter of 2009, due to the joint effects of a gloomy economic situation and a retreat from the market's sales peak during the Beijing Olympics.

However, it rebounded 39.9 percent quarter on quarter in the second quarter of 2009 to 4.87 billion yuan, thanks to the economic turnaround.

The following Chart Two shows the online marketing size growth from the second quarter of 2007 to 2009.

Dividing the online marketing channels into search engine advertising and non-search engine advertising, statistics show that clients favoured search engine keyword advertising, especially during economic wobbles, because keyword queries charge advertisers according to advertising effects. The affordable cost and precise positioning of search engine ads attracted more advertisers.

The search engine advertisement market size grew 29.9 percent year on year, while the non-search engine advertisement market size decreased 7.5 percent in the first half of this year.

Chart Three below shows the market size of search engine and non-search engine advertising in the first half of 2008 and 2009.

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