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Cellufun Launches Free WAP Mobile Chess Game for iPhone that Matches Gamers' Skill Levels with Opponents Around the World
[September 27, 2007]

Cellufun Launches Free WAP Mobile Chess Game for iPhone that Matches Gamers' Skill Levels with Opponents Around the World

NEW YORK --(Business Wire)-- Cellufun, one of the world's largest mobile entertainment communities, today launched WAP Chess, a free, multiplayer chess game supporting real-time play on more than 600 handsets, including Apple's iPhone.

Cellufun's mobile Chess caters to both amateur and expert game players alike. Amateurs will find numerous human opponents, matched to their skill level by Cellufun's human opponent matching algorithm; a challenging local server called AI, which beat both Chessmaster and Karpov Mobile Chess in a review; and a hint engine and tutorial mode that can help improve play. Experts will also appreciate Cellufun's opponent matching algorithm, full timed-play implementation, ELO ratings and AI, the powerful server that will challenge even the highest-rated players.

"Mobile chess players should be able to play any one at any time on any phone, and Cellufun has created a game to deliver that," says Arthur Goikhman, Cellufun's CEO. "Our free mobile chess game offers fantastic gameplay, but the game really shines when you're playing other people. Our unique full WAP chess implementation allows for support of our QuickPlay Technology, as well as dynamic image maps which work on everything from the iPhone to the Nokia Series 40."

WAP-based Chess adds to Cellufun's extensive game library, which includes: Space Wars, Cellufun's suite of MobilePets - MobilePet Dog, MobilePet Pig, MobilePet Monkey, and MobilePet Penguin - as well as downloadable Chess, Sudoku, The Battle for Orion's Belt, Why Chicken Why?, and coming soon, Saturday Night Bowling and Street Racer. These games can be downloaded free of charge by going to on your mobile phone.

About Cellufun

Cellufun is one of the world's largest mobile entertainment communities providing casual, connected and multiplayer games for existing and next-generation, Web-enabled mobile phones.

Cellufun has offered free, ad-supported mobile products since April 2006, delivering over four million downloads to consumers in 160 countries. Cellufun gamers can download a variety of single-player games or join multiplayer competitions: from Sudoku and Chess to casino games, arcade-style space battles and racing games. Consumers with Web-enabled phones can join Cellufun's rapidly growing community by going to

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