TMCnet News
BlueRush Announces Appointment of New DirectorsTORONTO, Feb. 4, 2019 /CNW/ - BlueRush Inc. ("BlueRush" or the "Company") (TSX-V: BTV), an emerging Software as a Service ("SaaS") company providing personalized customer engagement solutions, is pleased to announce the appointments of Michael Beckerman and Paul G. Smith to the Company's Board of Directors. Mr. Beckerman and Mr. Smith were elected as Directors at the Annual and Special Meeting of the Shareholders of the Company (the "Meeting") held in Toronto earlier today. Shareholders also re-elected the Company's other three nominees at the meeting: Larry Lubin, Steve Taylor and John Eckert. Mike Beckerman is a seasoned business executive with a track record of leading strong sales, marketing and operational performance. He was formerly Chief Executive Officer of the marketing agencies Ariad Communications and Bluespire Marketing (2015 – 2016), where he led the successful integration of three separate agencies. As President of Ariad Communications (2007 – 2015), he established the firm as one of Canada's leading marketing services companies, specializing in the financial services, healthcare, business-to-business and consumer packaged goods sectors. Previously, Mr. Beckerman was Chief Marketing Officer and Senior Vice President at Bank of Montreal, where he played a key role in strengthening brands across the bank's portfolio and delivering a more consistent customer experience. He started his career at Nike Inc., where he advanced to various senior positions in global sales and marketing strategy across Asia-Pacific, Europe and the U.S. Mr. Beckerman is currently the principal of Beckerman Consulting and serves as a director for Points.com. Paul Smith brings extensive public and private sector experience to the Board. He is currently Chairman and CEO of Frontline Broadband Inc., a Toronto-based provider of telecommunications and IT services. He was previously Co-Founder and CEO of Equity Financial Holdings Inc., a TSX-listed financial services company that served the alternative mortgage market. Prior thereto, Mr. Smith was Chief Financial Officer of Bell Conferia, a subsidiary of BCE Inc. Mr. Smith currently serves as a director for several public and private companies. He was the Chair of VIA Rail Canada Inc. from 2010 to 2014. Prior to joining the public sector, Mr. Smith served in the federal government, where he held a number of important roles including Executive Assistant to the Prime Minister. He holds the ICD.D designation from the Institute of Corporate Directors. Jay Cashmore and Len Smofsky, who previously served on the Board of Directors, did not run for re-election. Mr. Smofsky remains Executive Vice President at BlueRush.
"On behalf of the Board, I would also like to thank Jay Cashmore for his significant contributions to BlueRush and wish him the best in his future endeavours," added Mr. Lubin. At the Meeting, shareholders also re-appointed the auditor (RSM Canada LLP), and approved an amended and restated fixed number stock option plan reserving for issuance options exercisable for up to 15,050,369 common shares. Pursuant to the amended and restated option plan, the Company's newly appointed directors, Michael Beckerman and Paul Smith, have each been granted 250,000 stock options at an exercise price of $0.08 per common share expiring on February 1, 2024. About BlueRush BlueRush offers Software as a Service ("SaaS") based content engagement platforms that enable organizations to achieve greater engagement and conversion metrics with existing customers and new prospects. BlueRush has a particular focus on the financial services industry in areas such as mortgage, loan and credit card origination, as well as supporting pension fund and insurance use cases. BlueRush develops and markets IndiVideo™, a disruptive interactive personalized video platform that drives return on investment ("ROI") through customer interactions, from increased conversions to more engaging statements and customer care. IndiVideo enables BlueRush clients to capture knowledge and data from their customers' video interaction, creating new and compelling data driven customer insights. IndiVideo can also be integrated with DigitalReach™, BlueRush's SaaS-based content engagement platform, that delivers improved sales conversion metrics for more than 75,000 financial advisors at leading financial institutions. The combination of IndiVideo and DigitalReach is unique in the marketplace and provides BlueRush with a strong value proposition. For more information, please visit www.bluerush.com. More information on the BlueRush SaaS products can be viewed for DigitalReach at www.digitalreach.ca and for IndiVideo at www.individeo.com. Forward-Looking Statements Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. SOURCE BlueRush Inc, |