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Blackhawk Network Launches Select Codes, Allowing Quick, Simple Distribution of Rewards for Employees and Customers
[February 15, 2024]

Blackhawk Network Launches Select Codes, Allowing Quick, Simple Distribution of Rewards for Employees and Customers


Global branded payments provider Blackhawk Network (BHN) today announced the launch of Select Codes, an innovative digital code-to-catalog designed for businesses. Select Codes provides reward recipients with the ultimate choice and allows businesses to quickly and simply distribute codes to customers, employees and more. Once received, the recipient swaps the code for their choice of one or many retailer eGifts or virtual prepaid cards, from a selection curated by the business. Select Codes offers companies the opportunity to enhance their employee recognition programs and customer loyalty initiatives with a seamless and personalized digital reward experience, backed by BHN's unrivaled catalog of eGift brands.

"Our research found that incentives buyers are looking for innovative products that create meaningful connections with their employees and customers. Also, recipients want rewards and incentives that provide the most choice and are easy to use," said Jeff Haughton, SVP, Incentives, Corporate Development & Strategy at BHN. "We are delighted to respond to these demands and kick off the new year with the launch of Select Codes: a convenient, flexible and fast way for businesses to give rewards."

Select Codes allows businesses to deliver a choice of rewards in the ways that work for them and their recipients:





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Variety of brands: Recipients can use their code to redeem an eGift (or eGifts) or virtual prepaid cards from a wide selection of brands they love, or they can redeem for one of BHN's multi-brand gift cards such as One4all.

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Rewards can be split: The value of the code can be split among multiple eGifts. For instance, if a recipient receives a $30 code, she can spend it on a $20 eGift from one retailer and a $10 eGift from another - providing even more choice and variety.

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Custom catalog: Businesses can curate their own Select Codes catalog, choosing from the extensive selection of BHN digital gift cards and prepaid cards to build a unique rewarding experience.

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Speed: Need it now? Businesses can rely on BHN to help them purchase and distribute codes fast.

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Simplicity: There's no need to get bogged down in complex ordering details; codes are easy to deliver. For digital delivery, all that is needed is a name and an email address.

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Delivery options: BHN can email Select Codes to recipients or simply provide a bulk file download.

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Ability to personalize: Each recipient's email can include a personalized message from the sponsoring business.

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Branded experience: Businesses have the option of customizing the delivery email and the redemption website with company branding, creating a cohesive digital experience.

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Insights: As an added benefit, BHN clients will have access to order and aggregate redemption data to provide insights into how and what their recipients choose.


BHN is the proven leader in providing the ultimate choice in gifting and rewarding - both through its massive global network of eGift and gift card brands, as well as its proprietary multi-brand gift card options. With the launch of Select Codes, BHN allows businesses to reward their customers and employees in new and innovative ways, with more choice than ever before. Select Codes is a perfect solution for customer acquisition and loyalty, employee rewards, appeasements, goodwill and more.

For more information about Select Codes, or to discuss how it may be a fit for your company's rewards and incentive program, please click here.

About Blackhawk Network (BHN)

Blackhawk Network (BHN) is the leader in global branded payment technologies. We strengthen relationships between brands and their customers, employees, and partners by transforming transactions into connections. BHN's portfolio includes: Gift Card & eGift products, promotions and distribution that grow revenue faster; Rewards & Incentives that build loyalty and acquisition and are integrated into today's leading platforms; and Payments that enable businesses and customers to access and disburse funds in convenient and innovative ways. BHN's network spans across the globe with over 400,000 consumer touchpoints. Learn more at BHN.com.


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