Banking for Students by Students: RBC Launches Student Experience within Mobile App
First-of-its-kind Canadian mobile banking experience designed for Gen Zers
TORONTO, Aug. 7, 2019 /CNW/ - RBC is the first Canadian bank to launch a customized mobile banking experience for students. Launching today, the RBC Mobile Student Edition, built within the RBC Mobile app, was designed in collaboration with students to enable features that matter most to them.
The Student Edition hones in on Generation Z ("Gen Z"), which encompasses all high school and post-secondary age students. According to RBC internal research1, only 38 per cent of post-secondary and 33 per cent of high school students feel that they have their finances under control. With easy access, customizable features, familiar design and quick touch definitions, this new edition within RBC's existing mobile app is tailored to students' digital preferences and enables them to learn how to manage their finances.
"Gen Zers are true digital natives, and it was essential that their input lead the development of the Student Edition," said Sean Amato-Gauci, Executive Vice-President, Cards, Payments and Banking, RBC. "We worked closely with a group of young Canadians throughout the entire process – from the initial research phase through to final testing. With their insights on how they engage with content and interact with money, we were able to deliver a mobile banking experience that's in line with the apps that they know and love."
Key Features of the RBC Mobile Student Edition:
"Our goal is to help students learn about money management and gain confidence," said Erica Nielsen, Vice-President, Payments and Banking, RBC. "Banking with RBC is more than managing money. We empower young people to confidently take on the challenges they face by supporting them in understanding their financial future".
Going Beyond Banking for Generation Z:
RBC clients who are under age 22 and have downloaded or updated to the most recent version of the RBC Mobile app (available on Android and iOS) will have access to the Student Edition. For more information about the RBC Mobile app, please visit www.rbc.com/rbcmobilestudent.
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1 2019 RBC Student/ Young Adult Market Share Assessment
SOURCE RBC Royal Bank