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ASICS And ASICS RUNKEEPER™ Celebrate The Love Of The Run For Global Running DayBOSTON, June 3, 2019 /PRNewswire/ -- ASICS, the true sport performance brand, and ASICS Runkeeper™ app are celebrating Global Running Day in the United States with a nationwide activation that gives runners and run lovers a platform to share why they love the pastime. With a deep history rooted in running, ASICS is at the core of many stories that describe the passion behind a run. Through RUNKEEPER® brand's #DearShoes social giveaway and in-app challenge and events in nearly 50 U.S. ASICS stores and outlets, the brand is asking runners to share their stories and celebrate with its biggest Global Running Day yet.
Both ASICS and its RUNKEEPER® app are deeply committed to being there for runners as trusted partners in their unique journey. This Global Running Day (June 5), runners across the United States will have the opportunity to simultaneously celebrate together through ASICS' and RUNKEEPER brand's online and offline events. #DEARSHOES CHALLENGE In honor of Global Running Day, ASICS and Runkeeper want runners to spend some time with their most supportive running buddy: their shoes! Join us by writing your ASICS shoes a love letter, celebrating the ups or downs you have with your shoes, to be entered for a chance to win*. Share your love note (and a photo of your ASICS sneakers!) with the hashtag #DearShoes on Instagram or Facebook between May 29, 2019 and June 30, 2019. You'll be entered for a chance to win a pair of GEL-KAYANO® 26 running shoes*. To learn more about the #DearShoes social giveaway, visit here. Additionally, Runkeeper will run an in-app #DearShoes Challenge, asking runners to log more miles and memories with their shoes by completing at least one 5K run a week in the month of June. GLOBAL RUNNING DAY PARTIES Nearly 50 ASICS stores across the country will have celebratory activations for runners, including giveaways, special offers and an interactive photo booth where visitors can record their #DearShoes story and images for a chance to be submitted into the ASICS Runkeeper™ social giveaway. ASICS will host a variety of activations on June 5th, including:
RECYCLE YOUR SHOES + PAY IT FORWARD Through a partnership with I:Collect (I:CO), visitors to any participating ASICS store can drop used pairs of shoes or clothing in clean, dry condition into an in-store I:CO bin. A store associate will give you a 15% reward coupon that can be used same-day or toward your next in-store ASICS purchase. Wearable items find new homes as second-hand goods to extend their life. Unwearable items are reimagined and get a new chance as other products like cleaning cloths or recycled into fibers for insulation, carpet padding, furniture stuffing and even new clothing. For more information about ASICS products, visit ASICS.com. For more information about our I:CO partnership and to find participating locations, visit asics.com/ico. About ASICS ABOUT ASICS RUNKEEPER Anima Sana In Corpore Sano, meaning "A Sound Mind in a Sound Body," is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as, other athletic footwear, apparel and accessories. For more information, visit www.asics.com. The stripe design featured on the sides of the ASICS shoes is a registered trademark of ASICS Corporation. ©2018 ASICS America Corporation. All rights reserved.
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