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Apps & Social Platforms Climbed Two Spots but Remained in the Bottom Third of All Industries Analyzed in MBLM's Brand Intimacy 2019 StudyNEW YORK, May 1, 2019 /PRNewswire/ -- The apps & social platforms industry ranked 10th out of the 15 studied in MBLM's Brand Intimacy 2019 Study, which is the largest study of brands based on emotions, rising two spots since 2018. Pinterest topped the industry, followed by Spotify and Pandora. The remaining brands in the Top 10 for the apps & social platforms industry were: Instagram, Apple Music, Facebook, Snapchat, Uber, Airbnb and Venmo. Brand Intimacy is defined as the emotional science that measures the bonds we form with the brands we use and love. Top intimate brand outperformed the top brands in the Fortune 500 and S&P indices in both revenue and profit over the past 10 years, according to the Brand Intimacy 2019 Study. The average revenue growth from 2008-2017 was 8.68 percent for the top 10 most intimate brands, compared to 3.66 percent for Fortune 500 top brands and 4.75 percent for top S&P companies. In dollar value, this translates on average to the top 10 intimate brands having $37 billion more in total revenue over a 10-year period compared to the Fortune 500. This has significant implications for apps & social media brands, many of whom have volatile profitability and growth histories, including Spotify, which turned a profit for the first time in Q1 2019 and Facebook, which lost $100 billion in value last year.1 "Although a ubiquitous part of our daily routine, apps & social platform brands continued to underperform in our 2019 study," stated Mario Natarelli, managing partner, MBLM. "These brands are perceived as free utilities. They rank lowest in the smartphone ecosystem and now trust is emerging as a key challenge as these brands try to mature. However, strong performers such as Pinterest are creating powerful bonds – especially with women." Other significant apps & social platforms industry findings include:
The Brand Intimacy 2019 Study contains the most comprehensive rankings of brands based on emotion, analyzing the responses of 6,200 consumers and 56,000 brand evaluations across 15 industries in the U.S., Mexico and UAE. MBLM's reports and Data Dashboard, which features a brand ranking tool, showcase the performance of almost 400 brands, revealing the characteristics and intensity of the consumer bonds. To view apps & social platforms industry findings, please click here. MBLM also hosted a webinar on the industry, a recording of it can be found here. To download the full Brand Intimacy 2019 Study or explore the Data Dashboard click here. Methodology To read a more detailed description of MBLM's approach, visit its Methodology page. About MBLM: MBLM has invented a new marketing paradigm, Brand Intimacy, delivering expertise and offerings across three areas of focus: Agency, Lab and Platform. With offices in seven countries, our multidisciplinary teams help clients build stronger bonds and deliver optimized marketing outcomes and returns for the long term. To learn more about how we can help you create and sustain ultimate brand relationships, visit mblm.com. 1 https://globalnews.ca/news/4108493/facebook-money-problems/ RUBENSTEIN PUBLIC RELATIONS View original content to download multimedia:http://www.prnewswire.com/news-releases/apps--social-platforms-climbed-two-spots-but-remained-in-the-bottom-third-of-all-industries-analyzed-in-mblms-brand-intimacy-2019-study-300841378.html SOURCE MBLM |