TMCnet News
Amazon Leads as Top Channel for Product Research, According to New Data from ChannelAdvisorSurvey Shows that 75% of Australian Consumers Regularly Shop On Multiple Online Marketplaces A survey of over 5,000 global consumers provides brands and retailers with actionable insights into when, where and how they shop online, ahead of the festive season MELBOURNE, Australia, Sept. 26, 2022 /PRNewswire/ -- ChannelAdvisor Corporation (NYSE: ECOM), a leading provider of cloud-based e-commerce solutions, today released the results of its 2022 E-Commerce Consumer Survey, which gauged the shopping behaviours of over 5,000 respondents in Australia, U.S. and Europe. The global survey found consumers in Australia trust a brand's website and marketplaces for product research, with social media found to be the least trusted platform. The results of the survey offer brands and retailers actionable insights into the current perspectives of online shoppers and found 50% of consumers in Australia trust a brand's website or marketplaces (44%) for product research, compared to just 6% who trust social media. Despite this lack of trust in social media, 29% of respondents said they discovered products through sites like Instagram and TikTok. Survey participants shared their preferences for online marketplaces and retailer sites they visit to research and purchase products while weighing factors such as product selection and delivery methods. The survey results also revealed how inflation and rising costs are affecting consumer purchasing decisions and their priorities when conducting online research before or during an in-store shopping experience. "To stay competitive and agile in this changing environment, brands and retailers must first understand how, where and why consumers are shopping," said Mike Shapaker, chief marketing officer at ChannelAdvisor. "These survey results provide valuable insights that will help empower sellers to gain strategies to help capture consumer attention as the festive season approaches." Key findings that emerged from this year's survey data include:
Australian trends indicate shopping journeys involve more activity across retail sites and marketplaces
Marketplaces are the most common channels to discover new products
Retail media advertising is becoming essential to increase product awareness
Google remains the top channel for product research in Australia
Pricing is a major factor for Australian consumers before making a purchase:
The 2022 Australian festive season will continue to involve heavy online research and purchasing activity:
Click here to view the entire report of survey results. Survey Methodology ChannelAdvisor commissioned leading research firm Dynata to survey 5,000 consumers in the U.S., U.K., France, Germany and Australia about their online shopping and research habits in 2022. Respondents, who ranged in ages from 18 to 65, were screened and sampled in partnership with Dynata. There were 1,000 respondents in the Australian segment. To learn more about industry insights from this recent consumer survey, including holiday and category-specific results, view ChannelAdvisor's on-demand webinar. For more details about ChannelAdvisor, visit ChannelAdvisor's blog, follow ChannelAdvisor on Twitter @ChannelAdvisor, like ChannelAdvisor on Facebook and connect with ChannelAdvisor on LinkedIn. About ChannelAdvisor ChannelAdvisor (NYSE: ECOM) is a leading multichannel commerce platform whose mission is to connect and optimise the world's commerce. For over two decades, ChannelAdvisor has helped brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers across the entire buying cycle, optimising their operations for peak performance, and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their e-commerce operations on channels such as Amazon, eBay, Google, Facebook, Walmart, and hundreds more. For more information, visit www.channeladvisor.com.au/. ChannelAdvisor Media Contact Logo - https://mma.prnewswire.com/media/787743/channel_advisor_Logo.jpg SOURCE ChannelAdvisor Corporation |