Adjust Announces Collaboration With Salesforce Marketing Cloud on Salesforce AppExchange, the World's Leading Enterprise Cloud Marketplace
SAN FRANCISCO, Aug. 3, 2021 /PRNewswire/ -- Adjust, a mobile marketing analytics platform, today announced it has launched an app marketing collaboration on Salesforce AppExchange, empowering mutual customers to gain a more complete view of the user journey and to make more informed marketing decisions. The first integration to launch will be with the Salesforce Marketing Cloud (Marketing Cloud).
The data integration with Marketing Cloud will enable customers to create a user journey from an email directly to in-app with Adjust's deep linking technology. This connection will give customers marketing measurement insights to increase installs, revenue, and lifetime value (LTV).
Built on the Salesforce Platform, Adjust's app marketing solutions are currently available on AppExchange at https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3A00000G9gzdUAB
The unique benefits for marketers include:
The initial integration for email campaign and attribution management will help brands optimize their campaigns and increase in-app engagement. It also paves the way for further integrations between Adjust and Marketing Cloud, increasing the strategic value of each.
"Adjust is a welcome addition to AppExchange, as they accelerate digital transformation for customers by providing granular measurement and analytics," said Woodson Martin, GM of Salesforce AppExchange. "AppExchange is constantly evolving to enable our partners to build cutting-edge solutions to drive customer success."
About Salesforce AppExchange
Salesforce, AppExchange, Marketing Cloud and others are among the trademarks of salesforce.com, inc.
In 2021, Adjust was acquired by AppLovin, a leading marketing software company providing developers with a powerful, integrated set of solutions to grow their mobile apps. Learn more about Adjust at www.adjust.com.
Getting to the Relevant (meta) Data
Smart City: Keeping Citizens Safe and Happy
Presentation Details TBA