Act-On Puts Marketers in the Driver's Seat & Takes Aim at Legacy Goliaths
Portland, Ore., June 23, 2022 (GLOBE NEWSWIRE) -- Act-On Software, the only pure-play marketing automation platform, today announced an unparalleled focus on serving marketers who have been forgotten or abandoned by the biggest names in the marketing automation space.
After a strong performance in 2021—characterized by a new funding round, an SMS product launch, and a new native integration with Zendesk Sell—Act-On is entering the second half of 2022, leaning into the company’s stance as a rebel in the marketplace. Whereas legacy marketing automation companies obsess over being the biggest and most well-known brands in the industry, Act-On uniquely “puts the marketer first so they can bring their biggest, boldest growth strategies to life.”
Act-On has accelerated product innovation, removed platform complexity and solved pain points marketers face everyday, while the legacy platforms have failed marketers in these areas due to consolidation and mergers that changed focus and slowed innovation, resulting in complex systems that are hard to manage on a day-to-day basis, requiring expert users.
Act-On provides marketers with a better value, excellent coaching and account management so they can get back to designing intelligent marketing programs and freeing up budgets for other activitie, instead of feeling frustrated with clunky platforms, bloated price tags, poor account oversight and lackluster support from the competition.
“The fact of the matter is that countless marketers have been completely abandoned by the marketing automation providers they thought would help them reach their goals,” said Casey Munck, VP of marketing at Act-On. “But Act-On is laser-focused on the people behind the brands, and we’re here to fight for marketers and provide the attention to detail they won’t find anywhere else.”
Indeed, Act-On has spent considerable time and resources building out and improving their capabilities to support their mission to focus on tools marketers actually need and use every day. The coming months will herald the release of many new product innovations, including:
Going forward, Act-On will continue its focus to provide marketers with key insights on the performance of their campaigns, so they optimize their investments and can easily share the impact of their work across their organizations.
With a keen eye for detail and a sharp focus on product, Act-On is determined to shake up the market and reach marketers who feel the solutions they were promised are no longer serving them. In fact, Act-On has increased our focus and spent significant resources enhancing our teams and agency partnerships to provide a safe passage for customers switching to Act-On after leaving legacy providers.
With its ever-evolving product line, robust partner program, and championing of the marketer, Act-On is punching above its weight against martech giants Marketo and Pardot. Act-On will continue emphatically leaning into its re-energized identity as a rebel in the martech industry and is looking forward to serving new customers who have been disenfranchised by and disappointed with their current providers.
To learn more about Act-On Software, visit www.act-on.com.
About Act-On Software
Act-On Software provides solutions that empower marketers to engage targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. For more information, visit Act-On Software.
US media contact:
Matter Communications for Act-On Software
Kate Aviv Matter Communications for Act-On Software [email protected]