Facebook (News - Alert) is the largest social networking site on the planet, but it appears that there are still quite a few people who do not trust the site to protect their privacy. Part of the reason those fears still exist is because the site doesn’t seem to put enough priority in privacy. 

That is because there have been breaches that the company has not been able to avoid. Still the site seems to be as popular as it has ever been thanks to the massive number of games that users can play. 

A new study shows that a vast number of Facebook users do not trust that Facebook storefronts are secure against fraud. The report, conducted by ThreatMatrix and the Ponemon instituted surveyed 800 different Facebook users, and found that 53 percent of the respondents believe that Facebook is not doing enough to protect them when it comes to storefronts. 

In fact, just 26 percent of Facebook users currently feel that the site’s storefronts are actually secure, which another 23 percent saying they are unsure.

ThreatMatrix says that the report shows that while people trust the Facebook brand, they are less sure that the site can protect them from spammers and scammers. Most people who answered the survey pointed to recent spam attacks this fall that exposed them to unwanted links and images. 

The people who responded to the survey also said that Facebook simply needs to respond quicker to massive attacks. According to ThreatMatrix it usually takes hours for Facebook to respond and “on the internet, that’s a lifetime.” 

On the flip side, Google (News - Alert) + is quite a bit less popular than Facebook, but according to the same survey, those participating trust Google quite a bit more. Over half of those who were quizzed said they trusted Google to protect them against fraud. 

Those results are almost a mirror image of Facebook’s. The king of the social network needs to improve its public persona if it expects more Facebook users to browse any of the many companies that have set up a digital store front on the site.