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November 08, 2011

Mobile Dating On the Rise

By Michelle Amodio, TMCnet Contributor

First we had personal ads in print. Then with the Internet age, we had sites like AOL (News - Alert) Love, OK Cupid and eHarmony. Now that we’re a mobile society, what better way to look for love than using the smart device in the palm of your hand?



Snap Interactive conducted a fun survey that looks at the dating habits of the technologically inclined. The results are impressive, as the study shows that 80 percent of unattached persons prefer mobile dating apps over their computer/Web-based counterparts.

Why? Mobile dating apps tend to be free while online dating sites have a monthly fee attached to them.

The data was compiled from more than 50,000 people from the AreYouInterested.com mobile dating site.

The survey found that 4 out of 5 people surveyed prefer mobile dating to online dating sites, indicating that mobile dating is on the rise. 61 percent of AreYouInterested.com users believed they are more likely to “hook up” on a mobile dating app than an online dating site.

Related, a study conducted earlier this year estimated that nearly 1 in 5 singletons, who have access to the Internet, use Internet dating. Another report stated that 17 percent of recent marriages in the U.S. were the result of online dating websites. In size, combining North American and European markets, the online dating industry well exceeds $2 billion in revenue.

Within the world of mobile apps, the largest category on iOS and Android (News - Alert), behind gaming, is social networking, in which dating apps appear.

In other online dating news, a Connecticut judge has ordered a divorcing couple to fork over their social networking passwords. Why? To prove that online dating was grounds for the divorce in the first place.

One of the divorce lawyers, Gary Traystman, told Forbes that quite a few incriminating things were discovered that could lead to information necessary for custody of the children.

“During a deposition, Traystman asked Courtney Gallion for the passwords for her Facebook (News - Alert) account, as well as EHarmony and Match (which she had apparently already joined). She initially refused but was then counseled by her lawyer to hand them over (Ed. note: questionable legal advice there),” reports Forbes.



Michelle Amodio is a TMCnet contributor. She has helped promote companies and groups in all industries, from technology to banking to professional roller derby. She holds a bachelor's degree in Writing from Endicott College and currently works in marketing, journalism, and public relations as a freelancer.

Edited by Jennifer Russell
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