Most venture studios seek out solutions that put business growth first. They empower tech that drives efficiency, productivity, and scalability.
VIVY TECH is different. Its solutions deliver all of those things, but the studio’s primary goal is tech for humanity.
“Our mission is to transform the tech landscape into a place where power is put to use to advance humanity,” says VIVY TECH founder Pedro Rojas. “We’re supporting impactful projects and advancing AI research with the goal of inspiring a new era of digital solutions that are for the people.”
VIVY TECH’s CLAU Project is a prime example of the type of humanity-first technology the studio is focused on. The CLAU platform blends fintech, finlit, and edtech to drive positive social change in the banking sector.
VIVY TECH’s CLAU platform opens doors to financial inclusion and security
Latin America has lagged behind most of the world in financial inclusion. Recent reports show that over 25 percent of Latin America’s population does not have a bank account, a problem that experts say is caused primarily by a distrust of formal banking and a lack of financial literacy.
Growing up in Venezuela, Rojas saw firsthand how a lack of financial literacy contributed to societal problems. The CLAU Platform seeks to change the landscape in Latin America by helping users gain a deeper understanding of how to navigate their financial challenges.
“We believe CLAU can be a tool for improving financial stability, inclusion, and literacy past borders,” Rojas explains. “It’s a comprehensive platform that leverages the power of AI to heal the generational damage that exists due to a lack of financial literacy. CLAU changes the landscape by providing an easily accessible way for the masses to tap into life-changing financial skills.”
Argentum AI is the component of the CLAU Platform focused on financial literacy. Now being tested in Argentina, Argentum gives users access to relatable, actionable insights on financial products and strategies, as well as specific insights into how spending patterns affect their financial stability. It leverages AI to provide a unique educational chatbot that can answer specific financial questions.
Another component of the CLAU platform helps young adults in the US improve financial literacy by sharing strategies for savings and holistic investing. The component uses AI to combine data analytics with proven financial practices to provide personalized steps to better financial health.
“CLAU provides users in the US with an all-in-one personal banking platform that helps them explore, learn, and invest all in one place,” Rojas explains. “By leveraging the power of AI models, we’re able to retrieve and process financial and educational data, creating a key solution for those struggling in the challenging US environmental landscape to build financial practices that work.”
Through its fintech component, CLAU provides a B2B banking intelligence platform that delivers insights that can improve efficiency and decision-making. Public companies in the US are currently testing the component.
“Our Banking Intelligence tool gives institutions a holistic picture of their financial operations,” Rojas says. “It's a data service that captures, processes, and interprets analytics from each user into personalized reporting that can help with everything from customer segmentation to advanced risk management.”
VIVY TECH is empowering social upside as well as financial upside
Rojas sees business as a tool for reshaping cultures that are hindered by poverty and inequality. Consequently, he’s quick to support innovations that provide both social value and financial value.
“If it’s good for humanity, we want to use the skills, experience, and connections we have at VIVY TECH to promote it,” Rojas says. “We’re committed to an open-door approach that welcomes any idea with social value.”
Rojas says his humanity-first approach has drawn some criticism from those in the business community who don’t like that the model doesn’t focus on maximizing revenue. But the pushback hasn’t chilled his passion for leveraging business to uplift people.
“If we feel an innovation has the potential to improve quality of life for someone in the world, we’ll make it happen,” Rojas asserts. “We’ll find the business model later because we know it’s very easy to monetize if you create something that puts humanity first.”
So far, VIVY TECH has not struggled to find startup founders who share Rojas’s vision of using business to create both a social and financial upside. VIVY TECH has worked with innovators in 20 industries, supported 10 ventures, and invested $450,000.
“We want to show that today’s tech companies have both the capability and the responsibility to use innovative solutions to fix the problems in our society,” Rojas says. “It’s time for businesses to lead the way, rather than sitting back and waiting for governments to address the failings of our education, healthcare, and other critical systems. VIVY TECH is on a mission to encourage entrepreneurs who share that vision.”
