How many times have you wanted to access a website on your mobile, but found it difficult? You don’t have the time to get to a laptop and wifi, so it’ll be easiest to look for another similar site that will load quickly, and you can use it on your mobile. As a website owner, you must avoid this scenario by using SEO effectively.
The whole point of using SEO is to attract users, so you don’t want to drive them away with an inefficient experience of your site. The arrival of 5G means you can address these issues, and optimizing your website for this new era is essential. Yes, the world of digital marketing is constantly evolving, and staying updated with the latest SEO trends can ensure your website ranks well on search engines.
Understanding 5G
5G is a type of mobile network: a system of different communications that are routed between users via radio waves. The idea of a network is that it spreads like a virtual net over a large area.
The first generation mobile network, known as 1G, was the first ‘pass’ at wireless technology for phones. It was analog technology and only supported voice calls via mobile phones.
Since then, the mobile network has evolved through four other generations, of which 5G is the latest and most developed. It’s also the most capable.
5G uses digital technology and is capable of connecting just about everyone and everything in the world together, using a variety of devices, not only mobile phones. You can use 5G with your smartphone, tablet and laptop.
Streaming becomes easier and quicker
With 5G, the speed of the internet has increased dramatically, which makes it much easier to play videos over the internet. This means that streaming videos and other material can be done very efficiently, which users will find attractive.
This is a quality of your website you should take into account for your SEO strategy. You can attract visitors by creating videos that showcase your site, and you can feature videos and images on your site to keep visitors. This is all facilitated by the speed offered by 5G.
5G means a quicker upload speed
With 5G comes a faster upload speed. This has a lot of advantages for navigating the internet and accessing websites. It also has implications for SEO.
One of the greatest advantages of 5G is that the pages of your website will load a lot quicker than before, no matter what the content is. This is hugely advantageous, as another of the things the algorithms that search engines use look at page speed. The faster and more efficient the upload speed of pages, the higher your rankings will climb.
This will encourage people to use their mobiles to access the internet. They don’t have to wait to get to to their office, or home, where they have a laptop, or similar device – and faster upload speeds. They also don’t have to worry about wasting data.
5G enhances the users’ mobile experience
More people in the world access the internet on their mobiles than on any other device. This has already resulted in the need for SEO to accommodate this: websites need to be optimized for mobile usage.
With the advent of 5G, this becomes even more important. If your site isn’t mobile friendly, then potential users will move on quite quickly to a competitor.
Even more importantly, one of the features that the algorithms that drive search engines looks for is whether a site is optimized for mobile usage.
Interactive media ads become a possibility
With 5G and the faster speed it brings, you can start working on the idea of interactive ads. This can be a great feature to bring attention to your site. You will need to curb your impulse to increase your popup ads, though, especially if you’re considering creating interactive popups.
If your ads detract from a user’s experience of your website, Google (News - Alert) may penalize you. This has implications for your ratings.
Marketers can collect more and accurate, data
The whole point of marketing is to sell products or services to the public. No marketers want to mount a campaign aimed at absolutely everybody because there are not many items that are suitable for the entire public.
An effective marketing campaign will be targeted at a particular audience, which you will need to identify. Sometimes, the more narrowly you can identify your target audience, the more specifically your marketing campaigns can be aimed. Presumably, this will result in more users – and ultimately more revenue.
With the much quicker upload and download speeds that 5G brings, your marketing processes will be able to collect more accurate data about your users. This will allow you to define that very narrow target audience, which means your SEO must be focused on those users.
