Every business has a budget, and a part of every budget is funds allocated to marketing. In many cases, marketing budgets can cost a pretty penny to maintain consumer consistency, which can make the air during slow seasons more tension-filled.
Everest Business Funding works with small businesses by providing revenue-based financing to help operation expansion. As marketing is essential to business development and growth, business owners must find a balance between practical marketing efforts and finding cost-cutting advertisement solutions to survive slow times.
Business experts at Everest Business Funding supply these six cost-saving tips for marketing teams to take advantage of:
Tip #1: Focus on Social Media Growth
Using the free platform and brand exposure that social media provides for businesses is a great way to accelerate advertising efforts while saving on spending. Pairing social media platforms with online metric tracking tools such as Google (News - Alert) Analytics allows for more strategic approaches to content and campaigns. Marketing teams who also focus on social media growth can further expand a business’ network while making more personal connections to consumers and providing more available access to customer service.
Tip #2: Get Nitty-Gritty with SEO
The best kind of cost-savings comes free, which is the case when focusing on SEO or search engine optimization. There are multiple cost-free ways to elevate the chances of achieving top search engine results, starting with keywords. Pin-pointing what keywords best relate to a brand, target audience, service, or product can help boost the effectiveness of the content marketing teams produce on a website, social media platform, or blog. A free SEO plug-in like Yoast for WordPress websites and generating backlinks are also proactive approaches to executing SEO.
Tip #3: Keep Target (News - Alert) Consumers in Mind
Customer targeting requires time over money. Doing the work behind the scenes researching target customers can significantly enhance marketing efforts and content production. Social media is an excellent platform that businesses can use to do intense research about target consumers regarding what content is receiving the most attention and bringing the most value.
Tip #4: Build Beneficial Partnerships
Growing an organization’s network and looking for other companies that make sense to collaborate with is a way for businesses to gain exposure to a new audience while doubling their advertising attempts. Building a business network can come at an accessible cost. It doesn’t cost much to provide coffee or snacks and can easily elevate any networking event.
Tip #5: Create an Online Brand Presence
Besides social media, there are other free strategic ways to create an online brand presence for a business, such as by commenting on blogs. Marketing teams can start by finding the top five blogs that are considered in the same business niche.
Tip #6: Consistently Track Expenses
If a business is trying to cut costs around marketing, marketing teams must track any advertising expenses to compare to previous years. Making plans to save money is one thing, while sticking to those plans and seeing improvement is another action.
About Everest Business Funding
Everest Business Funding provides alternative finance options and revenue-based funding to small business owners. They serve a diverse pool of businesses, from healthcare to retail, to help them obtain working capital to grow, buy inventory, launch marketing campaigns, or hire staff. Everest Business Funding’s clients are treated with respect and receive high-quality guidance and service from its professionals.
