TMCnet Feature
August 05, 2022

SMS Marketing: An Effective Way to Reach Out to Potential Customers

As a business owner, you should always look for unique ways to reach out to your potential customers. But why exactly is this? Well, the more people you can connect with, the more likely you can turn them into customers and profit from them in the long run. After all, the main goal of every business is to make money.

If you want to reach out to more potential customers and turn them into returning customers, then SMS marketing is an option you should check out. This article will discuss how SMS marketing can improve your business and connect it with more people. If you are interested in learning that and more, keep reading.

Technological advancements have brought immense changes in the way we do things. Marketing was only limited to in-person communication, TV adverts and radio jingles before the era of mobile technology. But today, it is now possible for businesses and big organisations to reach out to their audiences without depending on television and radio. There are now several mobile solutions that have proven useful, and Textback SMS marketing is one of them.

SMS marketing is a form of marketing whereby businesses can send promotional and informational content to customers through text messages. It is also called text message marketing, and several benefits come with using this marketing option to reach out to potential customers.

The Benefits of SMS Marketing

Some people may wonder that despite all the other technological advancements, why is SMS marketing still one of the best marketing options to use? The reason is simple - it has a faster read and response rate. When it comes to options like email marketing, numerous studies have shown that people take longer to open emails, with an average open rate of 30 minutes. In contrast, people check their inbox almost as soon as a text message enters. After all, most people usually keep their smartphones and tablets close to them. This means that the opening rate of text messages is faster than email, making it the perfect option for businesses and organisations.

Simple and Cohesive

While using SMS marketing, brands need to be as simple and cohesive as possible. Firstly, most devices and service providers have a word count limit on text messages. However, it is possible to write thousands of words in just one message for email marketing, which can be tedious and bulky for recipients to read. If you want to have a successful text messaging campaign, we recommend that you keep your whole message within a 160-character limit.

Use SMS Marketing with Other Marketing Channels

Due to the incredible fast open rate of SMS marketing campaigns, it is easy to use it to complement other marketing channels. For instance, if you have detailed promotional information or instructions, you can first send a campaign text to your potential customers to give them a summary of the information and tell them you will be sending an email soon. This way, they can look forward to your email and will likely open and read the email when you send it.

Announce New Product Release

Keeping your customers and potential customers up-to-date about your offerings and products is essential to running a successful business. Is there a better way to do this than through SMS marketing? If you have a new product release, you can create an SMS campaign around it and send it to your potential customers to encourage them to buy. You can even offer them a promotional discount through coupon codes or discounted delivery fees to sweeten the deal. However, don’t be overly aggressive with promotions in your SMS marketing campaign, so your brand image won’t appear weak. You can brainstorm with your employees teams and come up with unique strategies to make your new product releases exciting.

Track Customers’ Abandoned Shopping Cart

If you run an e-commerce business, you should run an SMS marketing campaign to track abandoned shopping carts. There have been a few cases where some potential buyers added products to their carts but were hesitant to make a purchase. A simple reminder of the items in their cart and using the Fear Of Missing Out (FOMO) strategy might do the trick in encouraging them to complete the purchase.

Inform Customers When Products Are Back in Stock

As a customer, it can be frustrating to find out that some products you are interested in are out of stock. Some potential customers may even want to make their first buy on your platform and realise that the product they are interested in is all sold out. With this mobile marketing, you can inform your customers and potential customers that a particular product they are interested in is back in stock. This way, they can make the purchase quickly before the product sells out again.

In a Nutshell

SMS marketing is excellent for reaching out to potential customers and encouraging them to buy from you. We’ve discussed some of the best ways to use this form of marketing to communicate with your audience and drive more sales to your business. Remember, you must put in the work and ensure that your messages are short and cohesive. You can also use SMS marketing with other marketing forms, such as email marketing, for more success.

If you follow the different tips we’ve provided in this article, you should be able to run a successful marketing campaign targeted at your potential customers. And this way, you can make more profit and build a better image for your brand and overall business.

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