YouTube (News - Alert) influencers are considered experts within a certain subject or industry. They’re powerful online trendsetters who acquire a community of supportive and loyal followers, making them a valuable player in the world of modern digital marketing. Here are ways businesses can work with YouTube influencers in promoting their brand and increasing audience outreach.

Sponsored content

This is a promotion created by an influencer but paid for by the brand. It’s like putting out an advertisement at a place where people are already looking. Because the brand or product is being mentioned or discussed by the influencer at one point in their video, their viewers are more likely to trust and make a purchase.

Both parties have something to gain from this type of collaboration. The influencer, who has an existing audience or fan base, gets funding whereas the brand, which needs exposure to gain access to potential customers, gets an audience. It’s a win-win relationship.

Product reviews

Videos can be very influential to people when it comes to making purchase decisions. When consumers want to know more about how a product really works, what better way to get that info than to watch product review videos?

On YouTube, you’ll find influencer videos introducing a product, testing it out, and giving feedback. Viewers are more likely to buy products this way because they get a fuller experience when they see a real person using a product and providing honest reviews.

Unboxing videos

Unboxing videos are one of the most popular types of content on YouTube nowadays because viewers get to experience the thrill of opening packages with the influencers. Popular unboxing items include gadgets, toys, watches, cosmetics, and more.

If you’re interested in this type of collaboration with influencers who make YouTube videos that involve unboxing, you may want to reconsider your packaging. There’s a huge possibility that the influencer will be talking about how your product is packaged so make sure that it’s attractive and creative.

Tutorial videos

Another way to build awareness about your product is through step-by-step instructions on how to use your product. If you could find an influencer who could create a video guide on the functionality of your product, your consumers may have the opportunity to understand your product in an interactive way.

People love video tutorials because they’re easier to understand and remember as compared to text-only manuals and instructions. There are many benefits to promoting your product through a guide:

• Viewers will feel less threatened or intimidated when they see how pleasant and easy it’s to use your product
• People will be more acquainted with your product and brand
• Helps build trust and encourages interested customers to make a purchasing decision
• Helps retain past customers and turn them into loyal customers
• It helps reduce customer inquiries and requests since they will have the answers and solutions they need right on YouTube

Create hashtags

Hashtags are great for tagging categories, reflecting trends, and simplifying the search process. Just like most social media platforms, YouTube makes use of hashtags. So, create a unique one related to your brand and encourage your influencer to use and promote it. The great thing about hashtags is that they can be added to various types of YouTube videos.

Aside from your own hashtag, which for sure has your brand name in it, you must also use two to three other trending hashtags. This way, you will reach and attract more people with different interests to your videos. It’s up to your influencer to popularize the hashtag through interesting video content.

Tip: Review your hashtag several times. Ask the opinion of your colleagues and your influencers as well. You wouldn’t want to be caught in a hashtag-gone-wrong situation.

Boost your business now

Building a website is great but there is so much out there in the digital world you can be missing. Collaborating with YouTube influencers can help enhance your brand’s outreach and profit. Videos continue to be the most effective type of content and YouTube is still the most popular video platform. To ensure success, make sure that you and your influencer have a good understanding of how the brand will be represented. Don’t hesitate to and don’t be afraid to experiment. Sometimes, the boldest and most outrageous ideas work the best.