TMCnet Feature
June 23, 2022

Thomas Charles Franchina Discusses What We Can Learn from the Ways That Digital Agencies Communicate for Project Managers in the Field



Digital Agencies have been around for a while and continue to grow in popularity. Many Project Managers like Thomas Charles Franchina of Ho Chi Minh, Vietnam, have found that working with a Digital Agency is a more efficient way to complete projects. But what can we learn from how these agencies communicate with their project managers? Today, we will look at some of the best practices digital agencies use and how they can be applied to your own business.



Establish A Project Management System

Before embarking on any digital marketing project, it is essential to establish a clear project management system. This will ensure that everyone involved in the project - from the client to the agency team - is aware of their respective roles and responsibilities. By setting up a project management system at the outset, you can avoid potential problems further down the line.

Furthermore, a well-organized project is more likely to run smoothly and be delivered on time and within budget. So, if you're looking to get the most out of your digital marketing efforts, make sure you start with a solid project management foundation. Thomas Charles Franchina says a sound project management system should include:

Project deadlines - All projects should have clear deadlines agreed upon by all parties involved. You must account for contingencies for the unknowns.

Tasks and subtasks - break down each task into smaller, more manageable subtasks. This will make it easier to track progress and identify any bottlenecks.

Assigned roles and responsibilities - everyone involved in the project should know exactly what is expected of them. Look to support weaker team members and always be aware of potential threats within the organization.

A clear project timeline will help everyone involved understand the overall scheme of things and plan accordingly.

Project milestones - identify key milestones that need to be achieved. This will help to keep everyone on track and motivated.

Regular progress reports - keep all parties updated on the project's progress with regular statements. This will help avoid any surprises and allow for course corrections if necessary.

A Communication Platform That Everyone Is Comfortable With

With the advent of the internet, there are now more communication platforms than ever before. While this is a great thing in many ways, it can also be overwhelming. Thomas Charles Franchina, who started the GetPongo Project, says thankfully, there are some simple tips you can follow to make sure everyone on your team is comfortable with the communication platform you've chosen.

First, choose a widely used platform and easy to learn. Something like Slack or email is a good choice. Second, provide training or instructions on how to use the platform. This can be as simple as creating a quick video tutorial. Finally, encourage everyone to use the platform regularly. The more you use it, the more familiar everyone will become.

Respect People's Time - Be Punctual and Organized

Being punctual and organized are two of the most important things you can do when working with a digital agency. If you constantly change deadlines or are disorganized, it will reflect poorly on your business. Being on time means respecting people's time, which is a valuable commodity. Likewise, being organized shows that you appreciate people's time and have a plan.

A digital agency is a business, and businesses need to be run efficiently. If you can't respect people's time, it will be difficult to appreciate their money. Money is another valuable commodity, and if you don't respect people's time, they won't respect your money. You need to show that you are punctual and organized to be appreciated by the digital agency. Otherwise, it will be challenging to respect the people who work there.

Keep Everyone Updated on Project Progress And Changes

Regular communication is essential for any successful project. By keeping everyone updated on the progress of the project and any changes made, you can avoid potential problems and ensure that everyone is on the same page. This way, everyone is aware of what is going on and can be prepared for anything that might come up. Of course, says Thomas Charles Franchina, effective communication requires more than just sending out occasional updates.

It's important to establish clear communication channels from the start so that everyone knows who to contact with questions or concerns. You should also schedule regular check-ins with all team members to identify any issues early on and address them before they become a more significant problem. By following these simple guidelines, you can ensure that your project stays on track and enjoys a successful outcome.

Celebrate Successes Together

Completing a project is always cause for celebration, but it's imperative to take the time to celebrate together as a team. This will help build morale and show that you appreciate their hard work. There are many ways to celebrate a success, but some of the most common include sharing a meal or taking a break to enjoy fun activities together. Whatever you do, make sure everyone feels welcomed and appreciated. A little recognition can go a long way in motivation and productivity.

Final Thoughts

There are many things we can learn from how digital agencies communicate. First and foremost, it is vital to be clear and concise in your messaging. The vague or confusing language will only lead to frustration on both sides. Furthermore, it is crucial to be responsive to client questions and concerns. Your agency should always be available to provide guidance and support. Finally, remember that effective communication is a two-way street. By listening to your client’s needs and desires, you can ensure that the final product is exactly what they are looking for. By following these simple tips, you can ensure that your project is successful.



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