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June 13, 2022

simpleshow Automated Diversity - Relate Better with Your Audience



The introduction of simpleshow's most recent collection of diverse characters helps businesses and content creators to continue to differentiate themselves from their competitors.

Because of automated diversity in simpleshow video maker that only requires one click, content creators can now quickly add characters to their videos tailored to their intended audience's precise demographics and interests.



Are diversity options really necessary?

Absolutely! It is not enough to ensure that your video content relates to everyone when it comes to content creation—instead, run more targeted campaigns by producing individualized videos for direct audiences and targeted advertising campaigns.

It is essential to ensure that the information applies to only those who can acceptably relate to them to provide the most acceptable possible content for your audience. This is especially true when it comes to visual and video content, as a person of different ethnicity may engage with or respond to advertising differently depending on who is portrayed in that particular content piece.

When it comes to making sure that everyone is involved, this is just another step in the right way. We are all aware of how important it is to be able to relate to visual and video content, and this is just another step in the right direction. Thanks to automated diversity in simpleshow video maker.


What are the options of diversity in simpleshow?

The explainer engine, powered by AI, takes care of the hard work and ensures that diverse characters are distributed evenly throughout the video.

Different skin tones and hair color (turned on with an easy toggle button)

The illustration library includes figures from a variety of backgrounds:

  • Age
  • Ethnic groups
  • Skin tones and hair colors
  • Gender identity
  • Religion
  • Disability
  • Body types
  • Sexual orientation and family

The viewers' ability to relate to characters in the story and their level of engagement with the videos will increase owing to the simpleshow diversity feature.

While this may appear to be a straightforward process, in reality, it is quite a mission for content creation, branding, and advertising companies to execute in a timely and effective manner.

The diversity alternatives are something simpleshow has been putting a lot of focus on. Not only do they have a diverse client base using their AI-powered video content creation solution, but they also know the importance of being able to have a variety of diversity options in place.

The Chief Marketing Officer at simpleshow, Sandra Bohrs, underlines the significance of diversity.

"At simpleshow, diversity is just part of who we are. That's why we are excited to automate the ability to add more diversity to the characters in simpleshow video maker. We know that audiences better identify with characters when they see themselves represented. We believe this will drastically increase engagement with user videos."

The character images on simpleshow have been made more diverse, and numerous other options for skin tone and hair color are now available. Instead of being categorized as either masculine or female, characters are now categorized as either business or informal.

This guarantees that people of both sexes have the opportunity to hold equal representation in particular occupational categories. Even with the inclusion of color, different skin tones and hair colors, and more diversified character images, Artificial Intelligence continues to handle all of the difficult work, making the platform simple and easy for users of simpleshow.


Why You Should Emphasize Diversity in Your Videos

The introduction of unique points of view that are brought about by diversity can have a direct and beneficial effect on creative work and mental processes. This should be kept in mind whenever you develop any content, whether it be for a website, social media, an advertising campaign, education, or to deliver information.

When it comes to representing diverse audiences in the content, you create and the marketing efforts you make, there are no longer any excuses that can be used because such features are already in place.

This gives the possibility to be more diversified. Still, it also paves the way for a powerful new method of targeting distinct demographic and geographic audiences with material tailored just for them.

In a Nutshell

simpleshow users can easily customize the characters in their videos by giving them a range of skin tones and hair colors using only the click of a button. The platform is powered by AI and can automatically add varied characters or allow users to edit the characters to reflect their audience better.

Visit the simpleshow video maker website if you want more information on these most recent features and instructions on how to get started making your unique video content.



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