Brand marketing is a core component of any successful business. However, it can be a costly endeavor. Unlike the large corporations that have mountains of cash to put into their marketing efforts, those on a tight budget need to look at other ways to increase brand awareness.
In the past, businesses would have to fight for newspaper columns and TV advert slots, which could prove costly. Thanks to the internet and advances in technology, you don’t necessarily need a huge budget to boost brand visibility. Here are some effective ways to do just that.
Leverage the Power of Social Media
The initial purpose of social media was to connect people from all over the world. As it started to develop, platforms like Facebook (News - Alert) and Instagram have become a giant marketplace where business owners can interact with their audience. If you want to boost brand visibility, it’s time to get on social media. Creating business pages should be the first step. Next, you need to start posting regular content and engaging with users.
While you won’t need any money to do these things, you will need to set aside time. If you haven’t got the luxury of sitting behind your desk for hour upon hour crafting content, you may wish to consider hiring a freelance writer. You don’t have to spend a fortune either, especially if you’re only after a couple of pieces of content.
Use Google (News - Alert)
Another way to boost brand visibility is through Google. This will come at little to no cost too. The best place to start is by creating a Google business profile and verifying it. This makes your brand visible on Google Maps, as well as the local section of Google’s search results. It can also display your company name and location.
You can also apply SEO (search engine optimization) with the help of Google. They can promote your company and make a real difference. Through SEO, you can align your content with Google’s ranking criteria. Some of the most useful SEO techniques include publishing original, unique content frequently, adding relevant keywords, and optimizing your website for mobile.
Elevate Your Packaging
If you’re a brand that sells products, your packaging means everything when it comes to boosting brand visibility. Sure, you may have a quirky logo that draws people in, but if it’s not being shared around, you can’t expect much interest in your brand.
One great way to enhance brand identity is by using custom stickers. Not only are they eye-catching, but they’re a tactile method for connecting with your customers. You don’t even have to do a ton of work to create your own. Simply use a sticker maker online and you’ll be on the path to creating packaging that sticks in your audience’s mind.
Run Giveaways
Let’s be honest, we all like a freebie! Whether you’re a newly formed business or have many years in the game, to help boost brand visibility and lure customers in, hosting giveaways is one of the best things you can do. What’s more, if you’re giving one of your own products away, you won’t feel the pinch!
Make sure you host competitions on social media and encourage users to like and share the giveaway. This will quickly spread brand awareness and get more people flocking to your page. You’ll definitely gain some extra followers who’ll stick around too.
As shown, you don’t need to have a wad of cash in the bank to spread brand awareness. To make consumers take notice of your brand, using any of the tactics above is sure to yield fantastic results.
