Your website is like your shop window. It is the first thing that people notice when they search for your business online. This is why you need to make sure that it is modern and well-optimized. For this to be the case, you need to make sure that you are continually evaluating your website and checking out the analytics to be certain that the results are as you expect them to be.
There will come a time whereby you may need a new website so that you can compete with everyone else in your industry. Is that time now? We will take a look at some of the signs that you need to invest in a new site for your business.
?Your website appears dated
There is only one place to begin, and this is if you have a website that looks dated. It can be hard to be objective when looking at your own website. This is why we recommend getting friends and family to take a look so that they can give you their honest opinion. Website trends change with every year that passes, and the last thing you want is for your website to look like it hasn’t changed in a decade.
?Your website does not work well on mobile phones
Mobile phones are the most popular devices in terms of Internet usage. Therefore, you need to make sure your site works effectively on a mobile platform. To do this, your site must be responsive. If it is not, you definitely need a redesign.
?Your site is slow to load
Did you know that for every second longer your website takes to load your bounce rate is going to increase? After all, the Internet is all about convenience. No one wants to wait. If your website is slow, people will get fed up, hit the back button, and end up on the site of a competitor, which is the last thing you want to happen. This is why it is important to make sure your site is fast. Your design matters here because it is likely that you have too many elements that are slowing your site’s speed.
?Your bounce rate is high
Last but not least, if your bounce rate is high, this indicates that there is an issue with your website’s design. Perhaps your website is too confusing? Maybe people are getting frustrated because elements of your website do not work? Ultimately, the analytics do not lie. If people are landing on your website but they are then clicking the back button rather than exploring what you have got to offer, you have a problem on your hands.
Conclusion - do you need a website?
So there you have it: some of the different signs and indications that you should be investing in a new website for your business. If you have noticed any of these, it makes sense to consult with some expert web designers who can make sure that your website is ticking all of the right boxes.
