There’s so much potential for local marketing online that it’s important to take advantage of it as soon as you can. There are other local businesses out there that are reading this same article and taking advantage of these strategies.
Look at how you can improve your customers’ experiences using different strategies to enhance your local customer’s journey, localize your SEO, localize your social media marketing, create loyalty programs, and use other strategies to satisfy your customers’ thirst for experiences.
1. Enhance your local customer’s journey
Think about what customers want. They want you to handle their queries almost instantly. They don't want to wait on the phone for you to find their names. Using an automation solution can help your business improve customer experiences and their journeys.
Phonexa is an automation tool for calls and leads, and it can give your local business the necessary leverage. So, try out tools that can enhance your local customer’s journey.
2. Localize Your SEO
Make your search engine optimization as local as possible using geological terms. This includes creating a Google (News - Alert) My Business account, optimizing your website for mobile, getting local keywords, and optimize for voice search.
Google My Business customer experience
Your business profile is extremely important to your potential and your existing customers because most of the searches happen on Google, and most potential customers like to know what they’re dealing with before dealing with it.
So, with Google My business, you can improve your customers’ experiences by getting them to know what your hours are, your website link, what the website is about, and the best thing you’re doing is providing a platform for reviews from satisfied customers.
Another thing is that the platform gives you the opportunity to see which queries your customers have, if they’re coming to your website through Google Maps or the search engine, and other things that are valuable for improving customer experience. Remember, a pleasant experience is convenient.
Mobile customer experience
Optimizing your website for mobile can get your customer satisfaction to a whole new level. If you’re a local business owner, then your customers know you, and they know your product, but they might decide based on your website’s functionality.
Plus, if you optimize your website for smartphones, you’ll probably get more coverage because your bounce rate is going to decrease as people will probably stay on a website that supports smartphone configuration.
Local keywords for local customers
Make your keywords relevant to your local customers, because if you aim for global keywords, your customers are going to have a hard time to reach your business through search engines. It’s best to look at Google’s Keyword Planner to see which keywords to use.
There are other tools that might aid you, but you should always try to filter them out using your location. Your customers’ experience is going to improve ten fold if you make it possible for them to reach you effortlessly.
Voice search for customers
Aim for all generations. If you aim for the younger generations, no worries, they’ll have a simple time typing in all the phrases to reach your business. However, voice search is gaining momentum, and you should optimize for it.
Make sure that no matter the generation, anyone can locate your business through voice search. Or they can at least get a description of your service or a manual for your product. Voice search also improves accessibility for different target groups.
3. Localize Social Media Marketing
If you localize your social media marketing efforts, your customers are going to enjoy a better experience because you’ll show them that your business supports the local community. Make sure that you get social media ads that are precise, and they bolster your location.
You can even employ local brand ambassadors to boost brand awareness. Making all your social media marketing efforts local makes your business a part of the community, so make sure you treat your customers like family.
4.Loyalty Programs
If you want to improve your local customers’ experiences, make sure that your local customers get a loyalty program tailored to their needs. This way, only they have exclusive access to brand new products.
Loyalty programs can involve different competitions, giveaways, and discounts. Integrating loyalty levels into your loyalty programs improves your customers’ experience, because they get different perks on different levels.
5.Birthday Presents
Your birthday might be important to you, and it’s also important to the people that care about you, and that’s what makes it an even more memorable experience for you. So, giving birthday presents to your customers is a brilliant strategy to improve your customers’ experiences.
It doesn’t have to be something huge, it can be a discount they get in the local store, or it can be a sample of a new product, or a voucher for a sample, etc. No doubt this gets your customers to like you even more.
6.SMS Marketing and Email Marketing
SMS marketing is the marketing tool of the future, because it’s cheaper than Google or Facebook (News - Alert) ads, and it can also be more effective than email marketing. However, if you combine it with email marketing, you have an even more effective outcome.
Try integrating SMS marketing with email marketing, and attend one of the largest email conferences to see what benefits await your business. Improving your customers’ experience can only go so far.
7.Free Local Delivery
If you’re running a somewhat national or global business, the best way to improve your customer experiences on a local level would be to grant free local delivery. This is simple, you get more returns on what you invest, and it’s something that might improve your customer loyalty.
Make sure to emphasize that your delivery is free on a local level. If you don’t emphasize that it’s free locally, then your customers don't know if it’s free or not. So, when you provide some kind of service for free, make sure everybody knows that you’re doing so.
