Online marketing is just one of the many new trends that content creators and brands of all sizes are focusing on lately. This has been especially true during and after the Covid-19 pandemic, where more audiences have flocked online for news, information and content than ever.

In fact, many countries have reported near double growth in e-commerce transactions. Both buyers and sellers are increasingly using technology for conducting faster transactions.

With all of this taking place, it’s also been great for the growth of many digital marketing platforms, thus making them more businesses-friendly and more flexible to changing demands. They can now maintain smaller inventories of goods as online marketing has replaced the conventional display of large inventories of goods in a brick-and-mortar store.

The transformation of companies conducting business using technology such as AI and SEO for attracting the audience to its brands is now in full motion. Social media platforms such as YouTube (News - Alert) have also grown exponentially, making it the second-largest digital platform globally.

Today, conventional marketing tactics like print media, billboard advertisements, and mailers are no longer the dominant marketing and advertising methods. And with all of these talking points and facts being stated, let’s dive into how content creators, brands and influencers continue to engage with their audiences through the use of video content and the internet.

The Shift Towards Online Video

Millions of videos are uploaded on various social media platforms every day. The power of digital media has been recognized by stakeholders like businesses, content creators, influencers, and digital marketers.  More and more brands are leveraging their existing offline presence with video content to increase online reach.

Nearly 60% of the world's population uses the internet, and 2.78 billion users watch or download video content regularly, at least once a month. This is a massive audience out there who can transform one's business.  Branded video content usage has gone up tremendously on platforms like YouTube and Facebook (News - Alert).  Over the last decade, content marketing has undergone a sea change as more people are watching videos than before. Some key statistic will corroborate this development:

• In the US alone, 85% of internet users watch video content.
• Internet users will be watching at least 100 hours daily of online videos in 2021.
• According to a survey by Small Business Trends nearly 93% of businesses have confirmed having got a new customer after watching their video content.  
• Return on Investment (ROI) is the highest form of video content on social media. According to the same survey, nearly 63% of businesses have confirmed this.

The above statistics confirm video content is the king. The trends on social media point out that when consumers want to purchase anything, they look up the internet to get some information about the product or service. And considering the fragile attention span of the audience, video content has replaced textual content. Consumers now want a short and crisp video that instantly satisfies their queries instead of spending time researching long blogs for information.  

Social media platforms have given a clear direction for the right marketing strategy, ideal for creating maximum influence for any desired product. Conventional social media marketing like sending emails, posting blogs, link building to other social media platforms is very much there.

Still, one can see how influencer marketing strategy is evolving with celebrities not hesitating to advertise on that 20-second promotional video on platforms like YouTube.

With millions of videos and billions of active users on various social media platforms at any point in time, the digital marketplace is indeed crowded.

So how does one ensure that their video content gets noticed and results in user engagement?

The quality of content alone will not ensure user engagement. Content creators and marketers make sure that video content is fully optimized using SEO tools and AI-backed analytics.

Digital Marketing Trends Inspired by Artificial Intelligence

Business nowadays is implementing AI-assisted marketing on the digital platform.  New strategies like taking the help of online software that helps to create intelligent videos for products and services are on the rise.

These online video makers not only have excellent ready-made templates that convert text to visuals immediately but also use modified SEO strategies that involve SEO split testing or A/B testing under AI supervision.

Digital Transformation has Changed the Way Businesses Operate Today

The surprising thing today is that digital transformations are driven today not by the companies but by consumers. Businesses know that customers are always connected. Therefore, they must be able to deliver unmatched customer experience to them; otherwise, competitors will be in their place.

With digital marketing technology getting more sophisticated, market automation is the key to handle dynamic and fluid consumer behavior.  Market automation tools are already there. Software developers are now developing further to ensure marketers generate personalized video content, generate more leads, and track performance metrics. 

The Rise of Personalization of Content

New expectations have emerged as consumers avoid mass emails and prefer more personalized content compared to generic ones.  Content creators have to customize their content as if they are on one-to-one communication with customers, which is more evident in content like in explainer videos.  Online video makers have made the creation of videos hassle-free. They are a good example of how one can use machine language to infuse relevance to content without going through the rigmarole of appointing scriptwriters and designers to create an end product.

Video makers like simpleshow.com use an AI-backed robust text and images dictionary that brings out the best content emotion. They make the best use of nuances in language or brand voice provided to the online editor, and have also completely changed the way professional explainer videos are created in the industry today.

As a content creator, one need not be a software expert. Instead, they have ready-made online software that takes the help of AI tools to transform texts to visuals with a click and within seconds. They further carry out automated SEO for effective marketing.

As already pointed out in the beginning that videos are replacing texts, businesses need to understand that videos are no longer an option.  Selling products online means engaging users like never before. People nowadays watch videos while on the move. They watch and share videos from their smartphones. No wonder more than 50% of the consumers feel confident about a product or service after watching their videos, leading to improved conversion rates.   

Takeaway

Content marketing is here to stay for all times and not going anywhere soon. And with more focus now on user engagement, social media and grabbing the immediate attention of your audience, video content creation and marketing will be top priority for many years to come.

So, how does one optimize their video content and increase user engagement?

The answer is by creating consistent quality video content and ensuring the use of AI-backed SEO tools for maximum optimization. By reading through all of the recommended suggestions above, while also using any of the listed tools and solutions, this will allow your brand to not only create high-quality video content, but also continually stand ahead of the competition as well.