TMCnet Feature
February 03, 2021

5 SEO Mistakes To Avoid On A Drupal Website

A Drupal website’s SEO integrity affects its performance in search results. Excellent Drupal SEO boosts a website’s ranking within a short time, while terrible SEO techniques stall its progress.

But which SEO mistakes affect a site’s performance the most?

The answer is quite complicated because there are several factors that play significant roles in a site’s ranking. Some of these are simple page organization gaffes. Others are technical SEO errors that nail down your webpage to the bottom of search results.

Notwithstanding, we’ve identified five crucial SEO mistakes to avoid at all costs. You will also learn the most effective strategies to fix them.

Low-quality content

The published content on any site determines its reputation. Informative and engaging content attracts users and boosts the website’s authority, and many content tools allow you to have that. Consequently, you will receive a lot of backlinks to the content.

Likewise, any Drupal SEO strategy needs top-notch content to succeed, so keep it original and entertaining, to do that you can get your content from an essay writing service. And most importantly, proofread every article for errors before publishing.

Similarly, thin and duplicate content weaken a site’s rating. Google (News - Alert) search algorithms are strict on ‘trustworthy’ content. So, every media and written content must offer value to web users to rank high.

Besides, duplicate content harms your website by confusing crawlers. If two pages are identical, crawlers visiting the page can’t differentiate between them. As a result, both pages remain non-indexed.

Most importantly, verify the reliability of incoming and outgoing links on your website. Web crawlers omit broken links. But you can salvage these mistakes with tools like Google Analytics. In the same vein, backlinks from unreliable sites harm your Drupal website’s reputation. So, always report or denounce these links.

SEO optimization mistakes

One classic mistake every site owner makes is optimizing the wrong keywords. All keywords used on your site should be relevant to its objectives. Some optimization strategies dedicate separate keywords for multiple pages, while others focus on specific keywords and key phrases.

If you can’t figure out the right keyword for your SEO, use tools like Ahrefs and ScreamingFrog. These apps suggest the best keywords, depending on search volume, competition, and availability. Alternatively, analyze top competitors’ websites and copy their best practices.

But that’s not all. Keywords should also appear in your site’s metadata. Here are the key sections that require keyword optimization:

  1. Title tags (H1, H2, and H3)
  2. URLs
  3. Headers and subheaders
  4. Meta tags and descriptions.

However, your quest for keyword dominance can plunge your website into obscurity. Google has an acceptable keyword density for every post on Drupal sites. So, any number above this limit causes keyword stuffing. And pages or sites guilty of this crime receive penalties and red flags.

In essence, Drupal 8 SEO allows the use of current techniques to maximize your website’s position. Since these new trends are in sync with Google recommendations, one can easily get caught out of the loop. So, monitor SEO trends when planning your SEO strategy.

Sitemap irregularities

Why do you need a Sitemap on your website?

Sitemap works like a regular map: it shows the site’s layout to the crawler. A sitemap also contains information about the website’s infrastructure and organization. Drupal has an XML sitemap module that generates a sitemap for all the pages. Although these modules submit the result automatically, you can exclude or include pages at your discretion.

So, organize the sitemap using an understandable content hierarchy and site structure. Also, optimize the Robot.txt file for Drupal search. Nowadays, Drupal sites optimize the Robot.txt file independently. But you can always double-check.

Mediocre user experience

We often focus on crawler-side SEO and forget about the human element. A Drupal website’s reputation much depends on the experience it offers to users.

Moreover, people browse the net using their phones most of the time. So, use intuitive themes and layouts for your Drupal website. Also, work on mobile and desktop versions simultaneously. Finally, ensure that every key element for navigation is present on mobile.

The active theme is essential to the user experience too. You can download the most eye-catching theme ever, but nobody will use the page if it doesn’t offer true value. Moreover, some themes are two ‘heavy,’ which affects the page’s loading speed. This issue also results from terrible hosting and improper site optimization.

Besides, Drupal websites use caches to store website data. Fully-loaded caches complicate navigation on any site. Also, the media content, JS, and CSS (News - Alert) files slow down your page if they are not optimized.

How can you fix these issues?

Use optimized Drupal themes to improve the website’s loading speed. Drupal cache modules will handle all cache issues for your site data. Also, deactivate all unnecessary plugins. Most importantly, compress files before uploading them to your website.

Ignoring site analysis

The strange thing about SEO mistakes is that you cannot detect them without assistance. You can only guess that your website’s performance is subpar. Therefore, you need some up-to-date tools to analyze your site.

Always start your site analysis with a website health check. This check is similar to a routine doctor’s appointment for your website.

Here are the parameters to analyze during a website health check:

  1. Domain reputation
  2. Loading speed
  3. Security certificate (HTTP or HTTPS)
  4. Content authenticity and safety

Google Analytics is the most reliable site analysis tool. The obtained data fine-tunes the process of site optimization. Other reliable site health checkers include Semrush, eRanker, and TestGorilla.

Most importantly, Google Analytics data help site administrators do the following:

  • Strategize keyword and technical SEO
  • Identify the most relevant search terms
  • Discover cornerstone content
  • Analyze local and global user engagement
  • Determine usage based on device

Several SEO errors can affect your website at once. And together, they affect the site’s ranking on search engines. However, you can preempt and correct these mistakes on your own. First, create engaging user-oriented content for your site. Second, follow current SEO optimization techniques. And third, submit a comprehensive sitemap for crawling if possible.

Don’t forget about the user experience either. Always pay attention to the site’s mobile version. Ultimately, use analysis tools to track the site’s progress.

Author Bio

Amanda Dudley is a writer, educator, and learning specialist. She holds a Ph.D. in History from Stanford and is dedicated to improving education for all. In addition to her lecturing and learning development work, she aids students in their tasks via her work at EssayUSA. Amanda loves practicing her German in her spare time.

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