TMCnet Feature
February 02, 2021

Top 20 Global Press Release Distribution Services Reviewed



For companies or organizations looking to ramp up their marketing and promotion activities with a coordinated PR campaign, one important step is partnering with a press release distribution service that can get the word out about new products, services or initiatives. That’s more important than ever in the digital era, simply because there so many platforms, channels and distribution networks and so many ways to reach new audiences. The best press release distribution services are global in nature, with the ability to reach specific audiences or demographic segments. With that in mind, here’s a closer look at the 20 best global press release distribution services, all of which do a phenomenal job of obtaining reach and scale for every press release they send out to their massive distribution networks.



1 – NewswireNEXT

NewswireNEXT is considered to be the best affordable Global PR Distribution service in the industry. Also, it ranks Number 1 on our list due to its reach, free features, transparency, guaranteed number of pickups, and most importantly pricing. For just $299, your press release is guaranteed picked by 500+ news sites from North America, Asia, and other countries. No other press release distribution service guarantees such a huge number of pickups. Apart from this, they do not charge you any membership fee, and there’s no need for a registration. One of the best features of NewswireNEXT is that they do not impose any limit on the number of words in your press release. Their global distribution includes publication on big trade, finance and business sites like MarketWatch (Dow Jones & Co.), The Motley Fool (USA), Benzinga (USA), Digital Journal (Canada), and MENAFN (Middle East) to name a few. Indexed on Google (News - Alert) News, Bing news, and ASK search engines. Syndicated on Local TV Station Affiliate sites of FOX, NBC, PBS, CW, ABC, NCN, RFDTV, CBS, etc. Published on news sites from across the globe, allowing you to connect with audiences from different countries.

For more information, visit: https://newswirenext.com/global-pr-distribution/

2 - Cision

Cision is one of the top leading press release distribution services, primarily due to the reach, scale and sophistication of its product offerings that are available. Cision empowers PR teams to identify industry influencers, craft and distribute meaningful stories and measure the impact. Where Cision really outperforms the competition is with a world-class PR distribution network that is trusted by PR professionals around the globe. With Cision, you can reach traditional media outlets, industry-specific influencers, online media, and nontraditional publications. Plus, Cision offers a full suite of multimedia tools to enhance the appearance of each press release.

For more information, visit: https://www.cision.com/

3 - Business Wire

For large, publicly traded corporations, Business Wire is an obvious choice for an international press release distribution. The company has developed a patented PR distribution network known as the NX Network, which includes over 89,000 media outlets in 162 countries, across nearly 200 different industry and trade categories. The focus of Business Wire is clearly the business and financial media, and with that in mind, Business Wire has created very targeted specialty PR distribution circuits for every major trade or industry category, including automotive, entertainment, healthcare and finance. The three major services provided by Business Wire include public relations, investor relations and analytics. Free features – such as the ability to include free social media sharing links within each new press release – is what helps Business Wire really stand out from the competition.

For more information, visit: https://www.businesswire.com/portal/site/home/

4 - PR Newswire

One major selling point of PR Newswire (News - Alert) is the sheer size of its global distribution network, which now includes over 170 countries, 300,000+ media outlets, and over 17 million journalists, writers, editors and social media influencers. That’s a huge potential audience for any press release you send out, and a big reason why PR Newswire has such an impressive client list. Even better, PR Newswire offers the ability for very targeted distribution, meaning that you can select with great precision where each press release is sent, and who actually reads it. As a result, PR Newswire has been voted as “the most trusted PR news source” by bloggers and journalists. PR Newswire also gives you plenty of tools to evaluate results, including some sophisticated performance and audience engagement data. The latest innovation at PR Newswire is the multimedia press release, which gives you the ability to create a customized landing page for each press release, complete with multimedia assets like video and photos.

For more information, visit: https://www.prnewswire.com/

5 - eReleases

For organizations and companies looking to optimize their PR and promotional spending dollars, eReleases is a very attractive option. This service promises to deliver more PR value for your dollar. It is able to make good on this promise due to two key factors: a world-class distribution network, and a team of editors and journalists who have more than 20 years’ worth of experience in delivering high-value press releases. The eReleases service leverages a custom distribution service that includes the AP distribution network, as well as over 4,200 websites, databases and online services. Even more importantly, eReleases has an exclusive database of subscribing journalists. While other PR distribution services rely on a “push” model of pushing out releases to as many channels and platforms as possible, eReleases has a very powerful “pull” model in which top-tier journalists and writers actively request new story ideas from eReleases. More than 100,000 journalists (including some big names from Bloomberg (News - Alert) and the Wall Street Journal) use eReleases. Pricing is slightly more expensive than you might find elsewhere, but the entry-level “BuzzBuilder” is still quite affordable. For $299, you get distribution via the company’s custom national distribution network, in addition to specialized distribution to 60+ media sites hand-chosen by the company’s talented journalists and editors. And, for organizations new to the PR game, eReleases offers PR writing services from its English-language journalists and writers.

For more information, visit: https://www.ereleases.com/

6 - Globe Newswire

Now part of the West family of marketing and communications companies, Globe Newswire has become a preferred provider of press release distribution services across the world. Visit the front page of Globe Newswire, and you can immediately see all of the latest releases, making this service an easy way to boost the visibility of your company. A new offering from Globe Newswire is the ability to add multimedia functionality – including embedded links for live streaming – to each and every press release. In theory, a journalist receiving the press release in his or her email inbox on Monday could be invited to an exclusive live streaming event online later that week. Also, another key selling point of Globe Newswire (as you might have guessed from their name) is their focus on global press release distribution. As a client, you can choose which region of the world will receive your press release. For example, a client in the United States doing business in Europe would want to leverage both the “U.S. National” and “Europe” distribution options.

For more information, visit: https://www.globenewswire.com/

7 - PR Web

PR Web is part of the Cision family of marketing and communications companies, giving you plenty of peace of mind that this PR distribution service comes packed with plenty of power and functionality. Right now, more than 30,000 organizations around the globe use PR Web, and it has become a popular tool used by social media experts, small business organizations, marketing professionals, and PR professionals. With a slogan of “it’s only news if people know about it,” PR Web puts a big premium on making sure the right people see your press release. Unlike other services, which tend to blast press releases out into the ether, PR Web is all about giving your press release a permanent home on the Internet, where it can continue to pick up views, clicks and impressions, even after your PR campaign is over. With PR Web, you can add rich visual elements (like photos and video) to each new press release, and then optimize this release for search engines. The basic pricing of PR Web ($99 per press release) is very attractive, and enables you to get your name out there for a very affordable price. For $99, you’ll get permanent hosting on PRWeb.com and placement in Google, Yahoo and Bing search engines. As you move up into higher pricing tiers, you have more options to syndicate your press release across hundreds of media partner websites.

For more information, visit: https://www.prweb.com/

8 - Presswire

Presswire combines the best of both worlds: it is at once both a comprehensive media database and an industry-leading press release distribution network. With Presswire, you can get access to a live global media contact database that is updated continually – you won’t have to worry about your PR communications sent out into the void and never ever being read. Also, for the proactive media organization, Presswire gives you the power to self-publish releases across its own network of websites, as well as social media platform and search engines. You can also create highly customized “bespoke” lists of journalists who are most likely to view your press release and write about your company. When sending out your press release, you have a number of options. You can send out as pure text or as HTML, which gives you the ability to include images and embedded video. You can also customize your distribution by geography, meaning you can send out your press release to “World” or just to a region like “Europe” or “U.S.” One thing to keep in mind, however, is that pricing for Presswire can differ widely, depending on what level of service you require, and how often you will be sending out press releases. For example, you can commit to an annual subscription of $4,000 for unlimited press releases, or you can opt for a much more affordable rate of $250 per individual press release. There are also additional add-on costs for features like “SEO Super Boost” or translation into different languages. Still, there’s a lot of power and functionality here, and if you are thinking about expanding globally, this could be a great choice for your PR organization.

For more information, visit: https://presswire.com/

9 - Send 2 Press

Since 1983, Send 2 Press has been offering PR writing, news distribution and media relation services to a wide range of companies. Send 2 Press has a strong U.S. focus, and as such, offers both “State” (starting at $99) and “National” (starting at $199) distribution options. You can also opt for worldwide distribution at $499. One interesting feature of Send 2 Press is its proprietary “Direct-to-Editors” email delivery system, ensuring that your press release will actually reach the editors responsible for a certain industry beat. All press releases come with a free “social media push” (a $99 value), including optimization for social media platforms like Twitter (News - Alert).

For more information, visit: https://www.send2press.com/

10 - PR.com

PR.com is one of the most affordably priced press release distribution options. For just $60, you can get extensive distribution of your press release to PR.com, news sites like Google News, search engines, social media sites, RSS subscribers, media subscribers, and 10 different industry distribution channels. The slogan of PR.com is “Distribute Your News Everywhere,” and that is exactly what is possible when you tap into the distribution network of PR.com. The front page of this service highlights top news and press releases, giving you the opportunity for additional free exposure to top writers and editors.

For more information, visit: https://www.pr.com/

11 – PR Leap

With a pledge of “guaranteed distribution,” PR Leap has proven its ability to get press releases into the news, regardless of topic or industry. That’s a huge selling point if you are trying to reach bloggers, influencers and potential customers in a nascent but unproven industry, or if your marketing team does not include any PR experts. In terms of pricing, you have two options: you can pay once per release, or you can subscribe annually and save up to 39 percent. Overall, there are three different pricing tiers. You can pay $175 for a single release, or you can pay $995 for the special “Agency” bulk rate. PR Leap has a strong distribution network. Although it is not as massive or as global as that of several other PR services, it still offers distribution through more than 100 newspaper, radio, TV and other related news sites. And it makes it easy to get found on search engines like Google, Yahoo and Bing. PR Leap promises to get you results within 24 hours, so if you are putting together a last-minute PR campaign for a new product or service, you might want to give PR Leap a closer look.

For more information, visit: https://www.prleap.com/

12 – ReleaseWire

The primary selling points of ReleaseWire include powerful press release distribution, high-end multimedia functionality built into every release, and a strong media contact management system. In short, you can send out a beautiful-looking press release to the most important journalists in your industry or sector, and have the peace of mind of knowing that this release is going to get plenty of traction. There are different pricing tiers, giving you plenty of budgetary flexibility. For example, at a price of just $49 per release (easily the lowest and most affordable price you are going to find online), you get distribution of your release to the AP Network and a select group of journalists and editors, as well as submission to all the major search engines. For less than 50 bucks, then, you could easily have your multimedia press release showing up n Google News. If you upgrade to the monthly pricing tier ($99 per month), you can get access to a high-volume database as well as nearly unlimited (20 per month, or almost one per day) press release distribution during every month of paid service. For a marketer on a budget, this could be a very attractive option.

For more information, visit: http://www.releasewire.com/

13 – Prezly

Prezly is a premier content management and engagement tool used by PR professionals around the globe. Essentially, Prezly is a new type of PR software for better and faster communications. With Prezly, you can manage your contacts, publish your news, and pitch your new stories, all in the same place. If you are running multiple PR campaigns throughout the year, Prezly can help you pull all of the content and data together in one place. For PR professionals, Prezly is an easy way to manage contacts in the media, publish their stories and deliver their news across a variety of distribution channels. That’s a lot easier and more efficient than relying on a mix of different software packages to do the same thing for you. Big-name companies like Red Bull, ING, HP, VW and Emirates use Prezly to send out highly visual press releases. One premier feature of Prezly is the ability to set up an interactive newsroom, which you can use as an internal and external PR hub. With a lot of powerful functionality from Prezly, you can set up a fully branded newsroom, complete with your own brand colors and logo.

For more information, visit: https://www.prezly.com/

14 – PressPage

PressPage offers PR software for organizations of all sizes. This includes an easy-to-use platform that has been used by some of the top brands in the world, such as airline KLM and travel giant Booking.com. One key selling feature is access to a proprietary media database with contact details for over 800,000 media contacts and influencers. Pricing comes in three main tiers, with the most affordable pricing starting at $399 per month. This gives you the ability to create fully branded, multimedia press releases.

For more information, visit: https://www.presspage.com/

15 – Wiz Topic

Wiz Topic specializes in helping organizations better manage, distribute and assess the performance of their PR campaigns. With Wiz Topic, you can create a branded newsroom and plan a content distribution campaign with all members of your marketing team. Big-name clients of Wiz Topic include Walt Disney (News - Alert) Company, Allianz, BNP Paribas and Cap Gemini. Wiz Topic is especially strong when it comes to French-language communications, and many of its top clients are huge brands and companies within France.

For more information, visit: https://www.wiztopic.com/en/home/

16 - PressAt

PressAt is a UK-focused PR specialist with over 10,000 customers worldwide. PressAt specializes in helping organizations upload their press releases and then distribute them to a huge network of media sites, search engines, and news networks. Basic pricing is 110 GBP (approximately $135) for a single press release distribution. For this price, you get distribution to 33,000+ media subscribers, all the top search engines, and different options for targeted distribution (including full social media distribution).

For more information, visit: https://pressat.co.uk/

17 – PR Log

There’s a lot to like about PR Log, and it all starts with the “freebies” you’ll be getting right from the start. You get free press release distribution and pressroom hosting, as well as free distribution to search engines. The drawback to “free,” though, is that this service is ad-supported, meaning that other brands and companies may be piggybacking on your press release with ads. By moving up to a slightly higher-priced tier ($29 per release), you can get rid of the ads. Moreover, you get distribution to search engines and 8000+ subscribers. You also get hosting on PRLog.com, with new release able to get front-page listings. So, if journalists and editors are headed over to PRLog.com, you will be insured of extra visibility. As you move into higher price tiers (such as the “Premium Plus” level at $359 per release), you get access to better and better distribution, and plenty of options to optimize your content for search engines and social media.

For more information, visit: https://www.prlog.org/

18 – Pitch Engine

Pitch Engine gives PR teams access to powerful, modern software for press release distribution that comes with a very affordable price tag: just $14.95 per month for the basic level of service. That price includes one brand profile online, an unlimited number of pitches to journalists, bloggers and other content creators, and basic support from the Pitch Engine team. At the pricier $49 per month tier, you can begin to unlock some powerful PR tools, including “smart pitch” functionality and “tiny pitch” functionality. As a result, you can craft short, compact versions of your press release intended for quick email pitches, or you can create a highly visual, blog-like release that can be embedded across the Web. The core value proposition for Pitch Engine includes increased visibility for your brand, better relationships with the media and content creators, and higher sales and conversions.

For more information, visit: https://pitchengine.com/

19 – Express Press Release

A big selling point of Express Press Release is the affordable pricing. There is a completely free tier, as well as a Standard, Featured and Extended tier. A number of Global 500 brands – including Hilton, Barclays Bank and Tesco UK – use Express Press Release. Launched in 2004, Express Press Release has quickly grown its overall global footprint: the company now manages, operates or is affiliated with a sprawling network of more than a dozen PR and media sites, as well as 30+ industry-specific PR blogs and industry verticals (including both travel and retail), so you can get a little turbo-boost with each new release you send.

For more information, visit: https://express-press-release.net/

20 – PR.co

With a slogan of “pricing for every brand, at every stage,” PR.co hopes to put an end to the type of “one-size-fits-all” pricing that many PR distribution services use. The logic here is clear: a small startup is not going to have nearly the financial resources as a large, multinational conglomerate, and is not going to pay as much for a press release. The three pricing tiers include Professional ($699 per month), Business ($950 per month) and Enterprise (negotiated on a case-by-case basis). At the lowest-priced tier, you get access to a tailor-made media center, seamless integration with your corporate website, an intuitive online publishing platform, detailed campaign reporting and personal onboarding and support from the PR.co team. Initial buzz about PR.co has been strong, and more than 250 clients worldwide now use PR.co to create beautifully designed newsrooms. PR.co is best used by decentralized teams spread out over a variety of geographic locations, so if your PR team is now working remotely, this could be a great option.

For more information, visit: https://www.pr.co/

Conclusion

Regardless of the size of your organization, these are world-class press release distribution services that can help you reach your marketing objectives. The best part is that many of these press release distribution services worldwide are actually part of much larger marketing and communication agencies, meaning that they can offer an extraordinary range of new features and options for every part of your marketing and communications stack. Of course, price is always a consideration, so make sure you go with a trusted press release distribution partner who can deliver the greatest value at the lowest price. By doing so, you’ll be setting up your next PR campaign for extraordinary success.


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