TMCnet Feature
December 15, 2020

Chris Lamb, Niagara Falls Entrepreneur Explains How Technology Has Impacted Real Estate Investment

The real estate sector is an ever-changing market that has been recently — and quite significantly — impacted by technology. Today's technology continues to leave a beneficial imprint on real estate business, delivering dramatic improvements in productivity and customer satisfaction.

In fact, Niagara Falls real estate investor and entrepreneur, Chris Lamb knows exactly how technology is making an impact on the real estate market and he's experiencing it firsthand. A graduate of Brock University, he is a property developer and investor in the St. Catharines area. He notes that technology is greatly benefiting both real estate agents and their clients. Changes in the industry are now being enabled by digital software solutions and applications and the leaders will be those that work alongside, not against.

Real Estate in the Age of Rapid Technological Advancements

While the real estate investment sector is no stranger to technology, the types of technology that are most recently changing the industry's transformation are worth understanding. Chris Lamb, St. Catharines entrepreneur and real estate investor, explains the types of technology that are impacting real estate investment for the better.

Lead Generation and Acquisition

Today, it's easier than ever for a realtor to generate qualified prospects and promote their listings to a wider audience than ever before. The proliferation of Internet software and social media play an important role in exceling the real estate market — whether it's buyers, sellers, renters, or realtors at play. In fact, the most popular real estate websites attract hundreds of millions of visitors each month.

3D Modeling Technology

In light of today's uncertain times, we have seen more prospective buyers get their first glimpse of potential homes through smartphone cameras connected by video conferencing software. In addition, 3D modeling technology is being used to create digital showings that can be replayed from nearly any angle.

Such technology like virtual showings and 3D modeling were adopted years ago, but only with select properties. Today, coronavirus has transformed these specialty tools into industry standards. Virtual tours and showings are now seen as a completely normal way to purchase a home, notes Chris Lamb.

Chris Lamb on Digital Software for Real Estate  

Having the right real estate broker software has made managing transactions surprisingly effortless. For example, realtors can now utilize user-friendly software to stay on track of everything from the state of specific listings to commissions earned and other legal and financial factors that come into play during a transaction.

Today's real estate broker software is very appealing, greatly benefiting the industry as a whole, suggests Chris Lamb.

Such software only improves organization, efficiency, and productivity, and it also makes it much easier to ensure that real estate agents and organizations are compliant with industry polices and procedures.

As real estate technology evolves, so too will the industry. Investing in technology as a real estate company is a key differentiator in moving forward and that’s the reason Chris Lamb of Niagara Falls highly recommends using technology to thrive in this ever-changing, very competitive market.

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