TMCnet Feature
November 04, 2020

7 Tips to Growing your Business During a Pandemic

The COVID-19 pandemic has significantly affected and drastically changed society. During these hard times, most people have been forced to stay at home due to social distancing rules, and many businesses are either closed or experiencing low turnover with a massive dip in revenues. It’s no wonder business owners are extremely worried and concerned about the welfare of their enterprises and their people. And that’s precisely why many business owners are struggling to come up with effective strategies to help their businesses stay afloat during this pandemic period.

But optimizing a business’s growth potential during a pandemic crisis is an entirely different matter given the drastic changes in the business environment and the evolving consumer preferences. While there are numerous ways to figure out the most lucrative opportunities to boost your business in normal times, here are the best tips for growing your business during a pandemic.

#1 Leverage on Content Marketing

With many people advised to practice social distancing and spend more time indoors while working from home, your customers have limited options but to go online for information on the products and services you offer. While content marketing is hardly a quick remedy, over time it has the potential to generate substantial benefits in traffic, leads, conversions, and ultimately revenues for your business.

#2 Improve your E-mail Marketing Efforts

E-mail marketing is among the most effective strategies to link with existing clients, prospects, and other people who can help boost traffic and sales for your business. A significantly huge proportion of the adult population opens their email accounts on a daily basis. With most face-to-face interactions being discouraged, you can prioritize email marketing as a superb way to grow your business. This is the perfect time to adopt piggyback marketing strategies and introduce your products or services to new audiences.

 #3 Try Using Micro-influencers

Hiring influencers to promote your brand or business normally generates a positive return on investment. However, you need to choose the influencers you hire wisely. The temptation to hire a celebrity influencer is usually high as it seems like the most lucrative option. But that’s necessarily not the case. Trust levels and conversion rates often tend to be low, yet price points are always high. The best alternative for small businesses is to hire micro-influencers in your niche. Micro-influencers tend to have a lower average cost while their conversion rates tend to be higher because they operate in very specific niches.

#4 Avoid Venturing into New Products or Services

Until this pandemic is under control, it’s best not to venture into new products or services, especially if they significantly differ from what you’re currently offering. Keep in mind that investing time, money and other resources into new, unproven ideas always comes with a great risk. Given the prevailing issues that all businesses must contend with during the pandemic period, the risk is simply unjustifiable. Instead of stretching your resources too thin to market a new, unproven idea, it’s better to invest financial resources on promotional materials for your existing product lines.

#5 Serve your Community

In such difficult times, governments and private enterprises are trying to do everything they can to mitigate the negative impacts of the pandemic on society and the economy. As a business owner, it’s also the best time to do your part in supporting affected societies and communities. If you deal in products or services that can help others in such times, you can offer them at a discounted price to organizations and people in need. It’s a great way to demonstrate social responsibility while increasing your brand awareness.

#6 Try to Venture into Affiliate Marketing

Consumers will always spread the word about the products they love. However, a little extra push to incentivize them to evangelize for the products and services they like can be an added advantage, especially in these difficult times. As more people lose their jobs and working hours are limited, many people are searching for new ways to earn an income. It may be wise to offer your existing customers an opportunity to earn commissions for the referrals they provide. This will not only help to boost sales, but also help to solidify customer loyalty.

#7 Identify Unsatisfied Customer Needs

You can also look at existing unmet customer needs as a way to uncover extra room for expanding your business. Try to map out potential bottlenecks in the process your customers go through when dealing with your offerings. This can help to build customer loyalty as well as make the difference between a lost opportunity and a conversion.

In a nutshell, the COVID-19 pandemic doesn’t have to spell doom for your business. In fact, it can be the best time to ensure your marketing channels and strategies are relevant and responsive to the prevailing business climate going forward.

About Dan Kihato

Dan Kihato, is an international copywriter, content marketing, and digital PR expert in software, tech, digital marketing niches. Dan helps fintech,tech,software and ecom brands,and businesses stick out in a crowded sector by writing copy (and content) that persuades, informs, and sells.

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