TMCnet Feature Free eNews Subscription
September 25, 2020

AI Technology in Sales



Every brand, big or small, strives to capture the latest tech trends to keep up with their target customers and competitors and ensure that their sales aren’t taking a hit. From automation tools, social media integration, and AI technology, sales and marketing functions have come a long way within a short span as rapid technology advancements continue to be the order of the day. Today, businesses have a range of solutions to choose from as they strive to streamline their operation and enhance productivity. One such solution is the conversation intelligence platform.



Regardless of a business's size or industry, the conversation intelligence platform delivers a range of benefits. From identifying what does or doesn't work in the sales playbook, leveraging the users' voice to drive more deals, and identifying your reps’ winning behaviors, the solution can dramatically enhance a brand's productivity. While it might seem like a big-wig's platform, CI is valuable to both established and growing businesses. Here is a quick look at how conversation intelligence platforms can be utilized in various phases, stressing the need to invest in it regardless of your business' stage.

Understanding customers

As a business grows, managers are spread thin, having a range of responsibilities that requires their attention. This makes it harder to understand the customers' pain points, interaction with the sales and marketing team, and other behaviors critical in product development and marketing. With CI, it is more manageable as managers can review the recorded interactions, utilize the detailed information to develop products matching their target customers' needs, and train their reps to enhance their effectiveness.

Developing a winningsales playbook

What's your customers' psychology? Who are you up against? As businesses grow, they need to develop an effective approach that captures their customers’ psychology to tip them in their favor. The development is a lot more productive if it is based on customers' experience. CI lets businesses record the conversation, and as they have control while reviewing the information, ease the quest to tailor a pitch and process that best defines their target users. This extends to further than the marketing teams, as access to such information means managers can utilize it to inform other stakeholders. This includes knowing who your competitors are and at what stage, a concern that can quickly skip your mind as you focus on the lead generation and conversion.

Coaching sales reps

Shadowing every call to establish what's working or not can be quite counter-productive. That's not the only task at hand; as you strive to up reps’ game, you can now utilize a more comfortable and practical approach facilitated by conversation intelligence platform features. With CI, you won't be guessing, as you have 100% access to your reps' progress without shadowing their calls. This means that you can comfortably review each call to establish what the top reps are doing that the rest should adopt. Coaching your team is a lot more productive with such information on your fingertips, a considerable benefit that managers, whether dealing with 10, 100, or more reps, can't afford to ignore.

The Conversation intelligence platforms offer many benefits that extend to concerns such as the reliability of data entered in CRM. This means that apart from revamping the reps, managers also access accurate and actionable reports that ease considerations such as forecasting.



» More TMCnet Feature Articles
Get stories like this delivered straight to your inbox. [Free eNews Subscription]
SHARE THIS ARTICLE

LATEST TMCNET ARTICLES

» More TMCnet Feature Articles