Social media platforms are by far the most powerful and important digital marketing platforms available. As well as offering sophisticated tools for paid marketing, social media platforms are also the perfect repository for content that you think will attract people to your business. Here are three SEO tips to help ensure that your social media content gets noticed.
High Frequency Or High Quality
Any experienced marketer will tell you that the frequency with which you upload new content can have a significant impact on your audience numbers. Maintaining a regular update schedule for adding content to your social media channels means that your audience knows when and where to expect it. If you want to establish and maintain a sizeable audience for your content, then you will need to provide engaging content to your audience on a regular basis.
However, not everyone is able to produce content to a rigid schedule. If you can’t stick to a consistent upload schedule, you can still make an impact by ensuring that when you do upload new content, it is of the highest quality you are capable of producing. Some of the most successful content creators out there right now are only uploading new content very sporadically but still maintaining massive audiences. The YouTube (News - Alert) channel Internet Historian is an excellent example of this.
Don’t Forget Your Keywords
Targeting important keywords is just as important for your social media content as it is for your regular website content. Social media platforms have their own internal search engines and algorithms. You want users searching for keywords relevant to your content to be taken to your accounts, not your competitors.
Of course, the usual caveats apply when you are dealing with SEO keywords. Most importantly, you don’t want to overdo it. If you just stuff keywords into your content aimlessly and without purpose, then it is going to make it less readable and can ultimately harm your SEO instead of helping it.
Keep Up With The Latest Algorithm And Platform Updates
One of the most challenging aspects of keeping up with SEO is staying abreast of all the many algorithm updates that occur throughout the year. Even if you try really hard to keep up with these changes, Google (News - Alert) isn’t always great at communicating when it does roll out a major update. Similarly, social media platforms update themselves on a relatively regular basis.
You need to keep an eye out for any changes that will impact the way that users search for content. Of course, if you are struggling to keep up with the constant algorithm updates, you might find it better to work with a digital marketing agency like WSI Digital Ltd. Experienced digital marketers who are veterans of the SEO battlefield will know how to adjust their approaches with each new update and will be used to doing so when required.
No SEO strategy is complete without a social media component. Any business or website looking to reach a large online audience needs to invest in their social media channels. If you use them the right way, they can provide a significant boost to your SEO.