If your business isn't putting a heavy focus on search engine optimization (SEO), then you're already well behind your competition. SEO is essential if you want to grow your business. Without the right search engine optimization, your company's website and social media pages won't be seen by online consumers. So whether you're just getting started with SEO services or are looking to improve your current methods, here are a few simple tips to keep in mind.
Check on Website Speed
If you have slow-loading images, videos, or other content on your website, you need to make a change now. With consumers being used to instant gratification online, they're not going to wait for your webpage to load — they're going to leave and click on a competitor's link instead. When thinking about user experience, page speed is key. Not only can a slow page be frustrating, but it can also result in consumers deciding to work with someone else. So make sure your pages are up to speed... literally!
Get Links from Reputable Sites
Link building is a huge element of SEO — inbound links, which are links to your pages from other sites, can help you build a link profile. When you have links to your pages on trustworthy and relevant sites, that's going to tell consumers that your site is also trustworthy and relevant. In order to focus on link building, make sure you're creating high-quality content that will encourage other sites to link to yours. And the more links you have to your pages, the better you'll rank in search engines.
Use the Right Keywords
Keywords are essential to optimizing your site and it's important to use the right ones. When someone makes an inquiry on a search engine, your content has a better chance of showing up if it contains the keywords they searched with. Using high-ranking and relevant keywords will give your content a better chance of ranking higher. Make sure you get the right help with choosing keywords — when you work with a reputable Whitelabel SEO Reseller, you can have an expert conduct keyword research. A digital marketing agency will have the knowledge and experience needed to choose the right keywords for your content.
Focus on the User Experience
If your site isn't easy to use for consumers, it's not going to rank well — search engines will focus on showing consumers sites they'll actually enjoy visiting. So if your site is slow-loading, has too many category tabs, and doesn't have enough relevant information, you're not going to get the traffic you want. Make sure your site is easy to navigate on any device and relevant information is displayed prominently.
Create Valuable Content
Content is king when it comes to digital marketing. It isn't enough to have basic information about your company and a few other pages on your site — you need pages that offer helpful and interesting information to consumers. Search engines will index the additional content, giving you a better chance of ranking higher as well as building better links. And don't copy your own content, or anyone else's, because that will only hurt your content marketing efforts.
Consider Readable URLs
If you want both search spiders and consumers to be guided to your content, then you need to have readable URLs for your pages. A good URL isn't one that includes something like "article/17254" — your URL should tell users what the page is actually about, so it's more memorable. This will make it more likely that consumers will actually visit the page, and hopefully revisit it, too.
SEO can be tricky to get the hang of and you should continuously re-evaluate your current strategies. But if you keep these tips in mind and invest in the right local SEO services, your site should be ranking better in no time.
