TMCnet Feature
April 23, 2020

4 Smart Ways Leading Organizations Are Using Video



Could Video Tech Transform Your Organization From the Inside Out?

They say a picture is worth a thousand words. But did you know that one minute of video is equivalent to 1.8 million words? That statistic puts the value of video into context and, hopefully, convinces you that you need to get more serious about using video inside your organization. The only question is, where do you start?



The Neurological Attraction to Video

Video isn’t something people decide to like. There’s a significant neurological attraction to it. According to research gathered by Screencast-O-Matic:

  • The average viewer can recall 95 percent of a message when it’s watched, compared to just 10 percent when it’s read.
  • Roughly 90 percent of the information the human brain processes is visual.
  • The brain has the ability to processes visuals 60,000-times faster than written word.
  • Facebook (News - Alert) videos are consumed an astonishing 8 billion times per day, while YouTube sees roughly 300 hours of video content uploaded every single minute.
  • In the world of advertising, a consumer is 27-times more likely to clock on a video ad than a traditional banner ad.

While new digital platforms, apps, and mediums have made it easier than ever to create and share video, this is not a newfangled obsession or trend. The brain has a biological proclivity towards visual stimulants and finds video to be an alluring and satiating object – one that’s worthy of profound focus and attention.

4 Ways Organizations Can Leverage Video

But isn’t video super complicated and time-consuming? Where do we even begin?

Questions like these are commonplace in the business world – even within the IT department where there’s profound technical prowess. But what they’re really asking is, how to put into action. In other words, what are some ways it can be used?

Well, you’ve come to the right place. We’re going to highlight some of the very specific applications leading organizations are using. Perhaps you can use them as well!

1. Employee Training and Education

As previously mentioned, the average viewer is able to recall 95 percent of a message when it’s watched, versus just 10 percent when it’s read. Why then do most companies continue to put out written manuals, PDFs, and guidebooks? Wouldn’t it make more sense to try video training and education?

One of the more powerful aspects of video training is that it’s easy to absorb and return to on a case-by-case basis. For large corporations, it also prevents the need for having instructors travel around from location to location. (Up to 40 percent of the average training budget is spent on travel costs. Eliminating this expense significantly lowers the cost and allows you to reallocate this money to high-impact areas of growth.)

Video training can be used in a variety of capacities, including:

  • Improving the employee onboarding process.
  • Creating a library of content for basic skills training.
  • Creating a library of on-demand training for new managers.
  • Sales training enablement.
  • Sales role playing sessions.
  • Effective and efficient compliance training.
  • Capturing and sharing knowledge recorded in meetings.
  • Live streaming training lectures and educational presentations to expand reach.

This is one aspect of video that’s iterating at an astonishing rate. Keep an eye on what other leading organizations in your industry are doing and don’t be afraid to think outside of the box.

2. Monitoring and Observation

Video can also be used to study, monitor and observe training and education efforts. In fact, the right video strategy can both improve learning and produce keen insights into what’s working on the ground floor (as well as what’s not working).

The VALT system from Intelligent Video Solutions is one platform that comes to mind. It stands for Video Audio Learning Tool and is an application that’s specifically designed to capture high definition AV streams for live and recorded observation. It’s commonly used in higher education and healthcare, but also has plenty of uses in the corporate world. Whether it’s corporate training, focus groups, HR interviews, product testing, or simple collaboration, the ability to monitor and observe groups is a valuable luxury.

Whether you choose to use VALT or some other platform, you should absolutely consider exploring the role of video monitoring and observation within your organization.

3. Employee Engagement

Video is more than an academic solution! It can also be used to engage employees in fun and exciting ways that cut through the noise. Examples include:

  • Send out brief CEO messages to connect upper management to all of the employees working on the ground floor.
  • Feature different employees in video “shorts” to help establish a sense of community and culture in the organization.
  • Introduce new employees via 60-90 second video interviews.
  • Set aside 30 minutes every Friday to stream a game show episode for employees to enjoy while on break.
     

4. Digital Marketing

By the end of 2022, online video will make up as much as 82 percent of all consumer internet traffic. That figure is 15-times higher than it was in 2017!

For those working in sales and marketing, this is a massive opportunity for growth, expansion, and customer engagement. But it all comes down to how you use it. Options include:

  • Rather than sending out a stale email newsletter, consider using video to communicate your key points.
  • Produce short videos that can be published alongside each blog post on your website. These videos will increase the likelihood that your posts get shared on social media.
  • Add video to your about-us page. Consider having each employee – or at least members of the leadership team – publish a 30-60 second intro video explaining who they are and why they love what they do.
  • Use video on product pages to show the product in action.
  • Try live streaming videos on platforms like YouTube (News - Alert), Facebook, and Instagram.

It’s impossible to justify a modern digital marketing strategy without implementing at least some video. And if you’re serious about conversions, video should make up a significant percentage of your efforts.

Are You Making the Most of Video?

There’s ample opportunity to use video internally and externally. Try implementing one of these options into your business strategy over the course of the next month and see what happens. It might take some time to work out the kinks, but your proactive decision to pursue video will benefit your organization in profound ways over the next few years. Dig in and see what happens!


 
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