The channel is booming these days. The reseller market for cloud communications is at warp speed as digital transformation is first on the minds of companies large and small.

Ooma unveiled expansion to its channel partner program with the addition of a new white label solution for Ooma Enterprise. The newly added solution delivers channel partners the ability to brand the service, set pricing, own the customer lifecycle and take advantage of Ooma’s billing and tax collection tools.

Rob Ferrer, vice president for Ooma Business sales, noted, “Many telecommunications providers treat channel partners like sales reps whose only purpose is generating leads, telling them what to sell and inserting themselves into relationships with end customers. The channel program we’ve built for Ooma Enterprise, including the white label program, is intended to build true partnerships where a VAR’s success is our success.”

Through the Ooma Enterprise white label program, partners can provide a branded UCaaS solution, own customer relationships, set pricing, deliver API-driven custom integrations, tap into the enterprise market, create service bundles and let Ooma take care of the back end heavy lifting.

“Ooma is giving me the flexibility I need to grow my business and build my brand,” said Glen Simon, president of Country Communications, an Ooma Enterprise partner in Toronto, Canada. “I can focus on providing the service my customers want instead of trying to force a ‘one-size-fits-all’ solution down their throats.”

The white label opportunity is staring providers in the face, as any value-add offered to an organization is a welcomed one.

What do you know about today’s white label opportunity?