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March 25, 2020

Technology and Travel Revolution

Technology and travel have a close relation. It affects the mode of transport and vacation destination you choose. About 74 percent of travelers plan trips online and 13 percent of them rely on travel agencies, according to a Google Travel report. Many millennials are passionate about technology and travel. Some of them depend on apps and social media to choose when to travel. The following are five ways that technology has evolved travel.

1. Artificial Intelligence (AI)

Technology offers intelligent solutions for better customer service. Recent statistics show that 35 percent of travelers need travel companies to offer personalized recommendations in the early booking stage. Travel agents use artificial intelligence chatbots to provide personalized customer service.

They help travel agencies pair past purchase preferences with a client's web-browsing history to provide travelers with multi-channel experience. For example, travel agencies can offer champagne or coffee once a holidaymaker arrives. It helps them predict a traveler's favorite flight and holiday destination. Technology enables agents to update any information they gather from travelers when they interact in face-to-face sessions in their databases. San Marino is one of the best remote casino locations globally.

2. Mobile Technology

Technology plays a crucial role in travel. Many tourists use mobile phones to get directions to various vacation destinations and restaurants. About 45 percent of travelers plan their trips using smartphones, according to TripAdvisor. Thus, such devices need to incorporate communication and corporate services.

For instance, KLM has an information service for travelers on Facebook (News - Alert) Messenger. It promptly sends the information of a traveler through Facebook Messenger whenever they make a reservation. This includes updates about their flight status and boarding pass. It provides holidaymakers with crucial information before they travel.

3. Internet of Things (IoT)

The Internet of Things has brought many changed in the tourism industry such as integrating sensors in buildings, vehicles, and suitcases. The Hotel Technology Institute in Spain confirmed that IoT will be a vital factor in offers personalized customer experience in the future. Virgin Hotels provide an application to guests that allows them to control the television and thermostat in their rooms. Furthermore, some suitcases have tech devices that enable users track their luggage in public places such as airports.

4. Big Data

Big Data has caught the attention of many people of late. It offers many opportunities in the travel industry. For example, Melia hotels use client information to pick the right targets for their marketing campaigns. They check the amount spend per trip, the country of origin and reason for travel for each holidaymaker. Then, they compare it with information found in government sources to increase their success rate and develop accurate customer profiles.

5. Augmented Reality (AR) and Virtual Reality (VR)

The travel industry started adopting augmented reality recently. It helps travel agencies show travelers their cabins in cruise ships. Now, holidaymakers can use augmented reality to teleport themselves to remote parts of the world using advanced applications like the EVEREST VR app.

Technology has a significant influence on the transport and tourism industries. It determined how holidaymakers explore different parts of the world. Besides. The number of travelers who book holidays online has soared over the years. Mobile technology enables them to keep in touch with loved ones. Travel companies are now adopting interactive technology to attract more clients.

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