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January 17, 2020

Is technology bringing more horsepower to the world of equine racing?

It goes without a doubt that the horse racing industry is of tremendous value, both financially and socially. The world of equestrian events is fascinating and has captured the attention of the entire world over the decades, which is why it was about time technology started to play a more important role in its evolution.



Better care and training for horses, new ways for people to enjoy races even if they are not physically there, as well as improvements in safety and fairness of the races are just a few aspects that are being influenced by technology. All in all, technology is perceived as a tremendous benefit for the industry, and here are just a few reasons why.

Keeping a close eye on the horses

Horse accidents and fatalities are one of the biggest concerns when it comes to racing, which is why experts are working round the clock to provide better care for participants. Augmented reality can be leveraged to keep an eye on horses from afar, by using cameras that can detect temperature waves on and around the horse. This can help detect if, for example, the horse is too hot, or if there are issues withing the muscles, bones, or even nerves of the horses and prevent unfortunate events from happening.

Additionally, AI-powered sensors can be worn by horses, to track their performance, speed, and health, as well as their reaction to race conditions. Humidity, temperature, and stress can tremendously influence performance, so keeping a close eye on the participants is very important.

Safer and more innovative betting

Ever since horse races started to gain popularity, people wanted to support their favorite horses or jockeys, as well as take a shot at getting wealthy through betting. In the past, if you wanted to place a bet, you had to go all the way to the bookie’s office and do so. Nowadays, betting can be done from the comfort of your own home, with just a few clicks.

Now, fans have the means to not only find free racing offers but also keep themselves up to date with everything that is new in the industry, as well as keep an eye on their favorite horse and watch major events from home. What’s more, events are being broadcasted in VR as well, providing one of a kind experiences for those who can’t attend races.   

Blockchain technology leveraged for transparency

Blockchain technology has been the new buzz in town for quite some time now. In simple words, it aims to bring transparency and security to transactions, be them financial or of any other form. By using blockchain technology, horse buyers can get access to information such as horse age, height, medical history, parents’ history and many more, to ensure the purchase is entirely legitimate.

Blockchain technology can also be leveraged in betting, to analyze data from all horses, to see which one is better to put your money on.



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