The majority of organizations are diverse by nature. It is a group of individuals coming from different regions, religions and cultures. Some of these individuals have unique skill sets, roles and requirements, and objectives. When you are using even the best intranet software, you should focus on people while creating an intranet communication strategy for your organization. Don't focus on your business needs only. Your employees are going to work on projects. They make your teams and departments - learn about their needs and wants. If yours is a large organization, you are going to find a range of different communities within the organization.

They all have different needs and expectations from your intranet software. So, before you start learning about different intranet software solutions, you should identify and involve the key stakeholders for your intranet. You need to evaluate their intranet needs. This is what is going to make your intranet a success.

Developers work hard to create intranet and intranet software solutions for organizations of different sizes. You can also find software that is specially developed according to the needs of a particular industry. These intranets come with a variety of tools. However, it is your communication strategy that makes a big difference. What if tools, content and whatever your intranet has to offer is not accessible to the right people? It is in your hands what you want to make available to a department, team or individual.

Business communication has been changed in recent years. People should be able to find the content they need and there should be no delay. To aid this effort, opt for an intranet solution that is developed with a focus on content targeting and content personalization. Content personalization and targeting allow you to create distinctive approaches to make the right content available to the right people.

In a digital workplace, people are expecting relevant content to be pushed to them. Different departments have different browsing habits. The organization might have branches at different locations. Because of this, people at different locations have different content requirements. People have different tastes and interests. So, you can plan content targeting based on their browsing habits, demographics, tastes, and interests.

Based on these factors, you can place your intranet users into different well-defined segments. For example, you can place employees from one regional office in one segment. Each segment can have unique needs and you can push content according to their needs. To achieve this, look for one of the best intranet software solutions allowing you to create dynamic, multi-criteria groups to ensure targeted communication. For example, a training event alert or training related content should be delivered to people who have not completed manager training.

It is beneficial to have a tool that allows you to create tailored homepages featuring content, widgets and relevant information for specific groups. This makes sure that your employees get a personalized user experience from the intranet. For example, when you have a new employee at your company, you can create a homepage newcomers can use to access the vital, relevant information for the initial weeks of employment. Focus on the end-user.

Content personalization and targeting are easy when you are using intranet software solutions running on smart AI algorithms. These algorithms allow your intranet to learn and analyze the behaviors and interactions of users. It can use search, suggestions, and recommendations to push relevant content.   

Content targeting and personalization can serve the following two purposes:

• Based on the habits of the user, the intranet can signpost content for the user.
• This can help in uncovering content the user might be unaware of.   

In digital marketing, they say ‘content is king’. Content is important even when you are not in digital marketing.