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September 25, 2019

11 Must Have Webpages for Your Small Business Website



Are you a small business owner and confused what pages your business website should have? Most entrepreneurs commonly ask this question while developing their business website hence we have listed a few of the most important pages which you cannot ignore;



1. Homepage:

This is the first page of your site hence obviously it is the most important one. Most sites get so overwhelmed about this fact that they try to add more elements to make it attractive that slows it down hence limit the number of elements on the page but make it look catchy too. Add 'what you do' on the top and mention all your services. The navigation and search bar need to be at the top, above the fold. Include testimonials on this page and also add a Call-to-action which is visible to the users. Use easy parallax scrolls and make sure to add the company logo on top of the page.

2. Service/Product Page:

In this page, you will list your services or products in detail. Do not leave any vital information, make sure to include whatever you do here and keep updating the page as your products or services update. Add links to landing pages wherever necessary and make sure to add a contact form link for further inquiry.

3. Contact Page:

You cannot skip on this page as the potential customers will contact you through this page. You need to add the link to contact form on the header so that your audience need not search for it. Add your email address, social media links, contact details and business hours on the top and the footer as well so that they can easily get in touch with you.

4. About Page:

Your customers do not want to do business with a company name but with you hence instead of writing about the company, write more about who you are and why you are doing this business. Your customers need to relate to you before they decide to take your services hence add your image with biography, do not forget to add images of your staff too.

5. Privacy Policy Page:

This is a must page on all websites as you need to let the visitors know how their personal information will be used. Data privacy rules have tightened across many regions including Europe where the General Data Protection Regulation (GDPR) has been implemented which aims to protect the user data and higher standards in which businesses handle user data. Let the users know what data you are collecting and how it will be used, also include how the third party uses your data. Update your privacy policy if you make any changes with the way you handle user data and comply with GDPR if your servers are located in Europe or your visitors are from this region.

6. Testimonial Page:

Collecting positive reviews from your customers and showing it off on the website is a great way to attract more customers. A brief review of your services by the customer along with the name and photo of the customer will increase your company's credential.

7. Blog:

This is a page which sums up all your blog posts on the site. It lists the articles that the readers can get more information to solve their issues. This is one of the best ways for lead generation as people who search for queries on the search engine which your blog post has the answer to, will land on your post and from there will learn more about your company.

8. Latest News Page:

This is where you post links to the news media has published about your business. New companies may not have news about them published hence they can skip this page.

9. Terms and Conditions Page:

Terms and conditions page is the one which cannot be ignored as it is a must for all the websites. This page outlines rules for the visitors who visit the site and they must agree to abide by it in order to be able to use the site. 

10. Page Not Found Page:

You may assume that you do not need this page as all your links are always updated but in reality every website at some point have some expired pages which need to be redirected hence instead of just a 404 error displaying, why not create a custom Page Not Found message so that your visitors do not lose their trust in your brand and stay back on your site. Add a link to your homepage so that they jump right back at your website.

11. Sitemap Page:

A sitemap is important as it is created for bots to help the search engine discover for your content. It is like an index which lists all your website pages. If you use WordPress, there are many plugins that will help you create a Sitemap. It should be located on the footer of the site as well and uploaded in various search engines Webmaster.

Conclusion:

Small businesses have a relatively smaller site when compared to larger firms hence there may not be many pages involved but there are a few pages which no company can ignore make sure to include these pages on your company website to look more professional and improve your credibility.



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