There are apps for everything these days. From personal fitness to money management, apps are the latest must-have for businesses. With the right app and the right store, it’s possible for a business to streamline their communications with customers and make a significant impact on revenue. The challenge is assessing the viability of your brand app, and then designing it so that it is easy to use. By focusing on the design elements of your business app, you will make it far easier to get the results that you need. If you’re considering a brand-focused app design, then here are some of the key ways that the right design can save you time while boosting your revenue.
Design Matters to profits
Way back in 2005, a UK group called The Design Council looked at the portfolios of 63 companies that traded on the FTSE. They found that the companies that put a stronger focus on design outperformed the FTSE 100 index by an impressive 200%. Taking the time to really invest in the design of your brand and your app can pay off in the long-term, and could save you plenty of time when it comes to establishing your brand as a world leader.
Faster Trust Building
Consumers want to buy online, but they won't just spend haphazardly. Trust is vital, and when it comes to establishing that trust it can take a lot of time. One of the fastest ways to gain that vital element of trust is to be more professional, and that means focusing on good design. From making a better first impression to displaying your trustworthy credentials, the right design is vital. Interface design and usability is the key to establishing trust much more quickly.
Faster Communication and Sales
Get your app designed in the right way and you will make it much easier to market your brand and track consumer engagement. You can take this one step further by making use of new technologies and trends. The new Sessia app smartly combines social networking with e-commerce, all in one handy app that is taking the world of online commerce by storm. Using lessons learned from social media as well as relying on the security of the best business blockchain technology, Sessia is the app to be watching in 2019.
Faster Brand Building
Branding is just as important now as it always has been to the business world. The strength of your branding can go a long way to improving your profits, and designing the right app can only boost the speed at which that takes. A well-designed app can set you apart from the crowd, and that means that you will be far more likely to be thought of when a consumer has need of your product. Take the time to design a useful branded app and you will have a much higher chance of integrating your brand into the lives of consumers.
Many entrepreneurs make the mistake of thinking that designing an app is all about looks. The best designers will be more focused on functionality. How your app works and how useful it is are the keys to designing an app that will get more downloads and more seamless integration between brand and consumer.
