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June 13, 2019

How to properly create a profile on Instagram: recommendations

In this article we will talk about how to make a profile on Instagram so that more people pay attention to it. Correct, beautiful and original design - this is the first thing that the user will see when they hit your page.

We begin, as always, with basic psychological things.

Your profile with your design should answer 3 simple questions:

  • Who are you?
  • What do you do?
  • How can you be useful to your followers? The user should understand at a glance how interesting and helpful you will be to him to follow you.

If you run a business account where you sell a product or service, then rephrase these questions for you a little.

  • What is your name?
  • Where are you from, where do you live?
  • With who do you work, what do you do, what project do you lead, what do you understand?
  • What do you like, your lifestyle, hobby?
  • What has been achieved?
  • What are you writing on your Instagram?
  • How to contact you? Link to a website or other social network.

Do not forget that the number of characters is limited. You need to be brief, original and, most importantly, something to be remembered by the visitor. So that “this person who ...” was laid in his brain and he remembered you.


Remember that your feed needs to look popular in order to grow on Instagram. There are many ways to do so, but to buy likes for Instagram is the quickest and best way to increase your engagement.

Nick on Instagram (username)

Username (nickname), which is specified initially when registering, will be displayed everywhere when you are active. Therefore, it also needs to be done as easy and memorable as possible. So that you can easily find it in search.

It will be present in the link to your page (example:, you will be placed on other sites and be indexed in the search engines.

As you can see, the description and the name with the surname in the profile is also shown in the link. The field "Name" in the profile settings. The one that stands out in bold. It, as you can see, affects the search results, both in the search engines and in the search for Instagram itself. Therefore, here you can specify not just the name and surname, but a search query by which you can be found. For example, if you are a photographer, you can specify in the line: "Footballer – Cristiano Ronaldo"

Of course, a real first and last name works better than a commercial inquiry. Especially if you use various ways to promote your account on Instagram. People will see that this is not a living person, but some company trying to sell them something, then they won’t have the same reaction.

What photo to put on the avatar?

The photo works in the same way, it displays a lot of you. If there isn’t any picture, other Instagram users will consider you a bot and pass by without paying attention.

Put a nice, cool picture of yourself where you can be seen in this little circle. I generally have one photo on all accounts in the social networks, it's easier to find and remember.

We now turn to the technical points of registration.

How to make a description text from a new line?

It is impossible to arrange this way through the application because there is no “Enter” button, which is thrown onto a new line.


Step 1. We go to Instagram from a computer through a browser.

Step 2. Click "Edit Profile".

Step 3. We register the new text in the section “About Me” or use the “ENTER” button to separate the old text.

Step 4. Save the settings and check on the phone.

Such a text is better perceived and read than just in one sentence.

How to make a description (bio) on Instagram in the center?

It is just as easy to do:

Step 1. We go to Instagram from a computer through a browser.

Step 2. Click "Edit Profile".

Step 3.  In the "About Me" section, you should insert space characters (???????) in front of the lines with text. Here they are in parentheses, just select and copy.

Step 4. Adjust the number of space characters to make it even. Check on the phone.

How to make a "Contact" button and page category?

The category of the page is a gray inscription under the name. In order to activate this feature on Instagram, you need to create a public Facebook (News - Alert) page. If you already have such a page0, then it remains only to link it to your Instagram account.

Step 1. Link pages. You go from the phone (through the Instagram mobile app) to edit your profile and click on “Try tools for the company” there.

Step 2. Log in to Facebook through the app and select the public page with which you want to link your Instagram profile to.

Step 3. Enter the data through though which users can contact you.

The address will also be displayed in the profile data and shown on the map when clicked.

If you don’t want users to call the phone number and see the address (relevant for personal pages, bloggers), you can choose to not specify them.

How to add emoticons?

After you make the text of the description with a new line and saved, you can go through the application on the phone in editing and put the necessary emoticons in the usual way.

Active profile link

It remains to deal with the active link in the profile, how to make it beautiful. This, as you know, is the only link in Instagram, on which you can click and go somewhere.

The links in the description under the photos do not work and it makes no sense to shove them there. It is best to write under the posts: "You can follow the active link in the profile bio ..."

If the URL is long and looks ugly, then it should be shortened with the help of special shortening services. Do not forget to read the rules of Instagram, which links can be inserted there, or they can ban an account.

About private accounts

After the person looks at your profile, he will proceed to the evaluation of the content. Therefore, the account should not be private.

Nobody follows a private account, and with this setting, you are unlikely to become popular.

How to make a private account public?

It will not work through a computer, only through a mobile application.

Go to the application itself on the phone and in the upper right corner click the gear "Settings". Drag the "Private account" slider to the left.

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