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January 16, 2019

How Instagram Can Have Your Small Business Competing With The Biggest Ones

It is always going to be a struggle for small businesses starting out to make themselves a success on a global scale. Quite frankly, the odds are stacked against them. Businesses that are usually little more than a one-man operation and, frequently, just operating out of someone's home are always going to have trouble competing for airtime against the multi-national corporations which sell millions, if not billions, in a year. As such, it can be a daunting task and one which requires an unenvied amount of work to get oneself into a position to compete with them. However, if you put in the time and effort to do so, it is quite possible that you can reach the same heights and compete with the bigger companies out there, though this may sound implausible.

Why is this hard to believe?

When you have a small business, you have to spend a lot of your own time and energy running it and trying to get it off the ground. With the right dedication, this can pay off in the long term and it can prove to be a rewarding feeling when it does. However, at the beginning, it is going to be difficult as you are going up against companies which are far more established and have far more resources than yourself. These resources are not only useful in terms of being able to buy materials and prepare more units of whatever product they offer, they also allow them to have more people involved in the operation and the combination of more energy and ideas can give them an added boost. However, the big advantage that extra resources have for companies is that which can be put into the advertising and promotion of the products and services, as well as the brand, that the company offers. Big businesses can invest in promotion in many different formats and in many different areas while they can also do so on a larger scale, far greater than that afforded by the modest budgets of small companies who are just getting started. Therefore, it is important for small businesses to identify any opportunities they can to promote themselves and get more attention their way.

There is one way which can help...

The Internet is an important place for promotion and advertising for all kinds of businesses and, as such, many businesses have taken to the Internet to promote themselves as its popularity makes it a highly-rewarding place to be. The number of Internet users and the ability to interact with other people in every corner of the world is a clear benefit. However, organising a successful promotional campaign can be difficult to engineer correctly if you don't know who to target or where to place it. This also involves a lot of money, something which will restrict the opportunities for small businesses to operate in such an area. In this case, it is important to explore other options and one of these options which has become increasingly popular in recent years is Instagram. Instagram is a social network which allows its users to upload photos and videos while also giving them the opportunity to interact with people from all around the world. Instagram has proven to be a resounding success and has undergone significant growth in recent years, with its total number of active monthly users surpassing one billion in the summer of 2018. More than two-thirds of these users are under the age of 35. Studies have shown that Instagram users engage more often with brands than the users of other social networks while more than half of Instagram users have purchased a product that they first noticed on Instagram. This information make it clear that any business looking to grow should be aware of Instagram owing to its ability to attract millions of young people with different interests and attractive user profiles from all around the world. A business that can make a big impression on Instagram will surely be able to attract a lot of attention.

How Instagram helps businesses

Instagram is useful for businesses as it gives them the opportunity, for free, to post photos and videos to the whole world. Because of its origin as a social network, there is a level playing field for all the businesses which use it. It doesn't matter how much or how little you can afford to invest, your company will have the same opportunities as any other. This makes it a highly-attractive prospect as businesses know that they can reach the heights of their competitors. A big part of success on Instagram is the engagement each profile receives from other users. As such, it is important to focus on attaining this engagement in order for your profile to become more popular and to get the attention needed to build a bigger market for the products and services your company offers. Engagement comes from a series of interactions through the various features used by Instagram, such as likes, comments and followers. If you are in need of a quick boost, it is possible to pay for some of these features and there are plenty of websites, such as, where you can access an array of offers that best suit your needs in terms of Instagram interaction. By paying for these features, you are giving yourself a head start in the race for popularity and more exposure on the social network. Once you get more exposure and more attention then it is only a matter of time before you get more customers.

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