With the numerous blogs out there, it might seem simple to start one for yourself, which it is, but if you want to make the impact that you really want, there are a few things you may want to look consider. Let’s take a closer look:
Pick a Relevant Domain Name
This is one of the first things you will do, and it’s the most crucial stage of creating your blog. The domain name describes what your entire blog is about and so, when picking one, ensure that is an appealing and short name that’s easy to type and remember. It should also be relevant to the content that you are going to be posting. A domain name should always stay in the mouth of the readers, a step that is essential in helping you generate more traffic.
Strong Presence on Social Media is Essential
Nothing is more effective when it comes to promoting content than social media according to the ClickFirst service. It is an excellent tool to promote your blog due to the many people who constantly utilize it, thus presenting you with a chance to gain more traffic. That said, ensure you have a consistent presence on the major social media platforms like Facebook, Instagram, Twitter, LinkedIn (News - Alert), etc.
However, bear in mind that it’s not easy to get social share and traffic from social media unless to interact with your followers and make strong and valuable relationships. Social media ideally helps improve website ranking on the search engines.
Be a Solver
The content that you post is the reason why people will be visiting your blog. As such, it should easily solve the confusion and perception of the readers on a particular topic in your niche. If your reader is having an issue, then your posts should work to help them. That is why it is particularly important to know your audience and their preferences and requirements when launching a blog. Also, try and focus on quality over quantity in regards to content.
Search Engine Optimization
SEO is one of the most important aspects of any blog, online businesses or website. It’s one of the methods utilized online to drive traffic to a website, and it is responsible for making your blog visible on the search engines. Search engine optimization offers numerous benefits to website owners including an increase in traffic, cost-effective marketing, set-up in branding, ideal online visibility, an increase in page rank, increase in sales, higher ROI, cross-browser compatibility and much more.
There are a lot of things to do in search engine optimization. It has changed drastically over the past several years, but it is still relevant in the online world. For instance, if your business is located in the US, then having a US street address will make a world of a difference in SEO. That said, here are some useful SEO tactics that you can implement:
-Choose keywords for your blog posts
-Make a good URL structure
-Write regular, fresh and useful content
-Add inbound and outbound links
-Target (News - Alert) long tail keywords
-Optimize images on your website
-Use correct H1, H2, and H3 tags
Create an Email List
Having an email list is another important aspect of blogging in 2018. If you’re not building an email list, then you are missing out on a lot of opportunities. Writing a compelling and relevant post isn’t enough until it has the maximum number of viewers or readers. The post will be as good as useless if nobody can access it. So, ensure you incorporate an ideal touch of email marketing to your blog.
Here are some of the benefits of email marketing:
- Email increases the chances of people clicking to your link compared to those who follow you on social media.
-With email, you can send the latest update of your blog to your subscribers directly.
In order to get emails from your visitors, you can utilize lead magnets. These are tools that convince your visitors to enter their contact information such as email. The primary purpose of these tools is to increase the subscriber list by offering services such as software trials, free ebooks and tutorials, discounted products and much more.
When you incorporate a lead magnet, ensure you have an autoresponder like MailChimp and Aweber as well.
Podcasts, Infographics, and Video
We are living in a digital world and podcasts, videos and infographics have a significant impact on the brains of blog visitors if they find them relevant. Infographics are appealing and tend to make your content more visible and understandable. They speak your imagination, message, and thoughts. Videos are even more powerful and capable of grabbing more attention compared to text content. So, if you are not utilizing podcasts, infographics, and videos in 2018, then it’s something that you should consider before you miss out even more. These elements help you connect with your audience better, and there’s no doubt that they are more personal than bunches of text.
Be Regular
The more you post on the regular, the more likely your audience is going to stick around. So, ensure that you are always active on your blog and make posting a habit. 2 to 3 articles per week is a good number to keep your readers engaged. Videos don’t have to be regular, but one per week, and on popular platforms like YouTube (News - Alert) will take your blog a long way. It is also an excellent way to increase your web presence.
