SUBSCRIBE TO TMCnet
TMCnet - World's Largest Communications and Technology Community

TMCnet FEATURE

TMCNET eNEWSLETTER SIGNUP

May 04, 2018

Creating Targeted Email Marketing Campaigns in Magento


Customers nowadays expect marketing messages to be targeted, so the majority of your competitors is probably implementing some sort of personalized marketing. The survey shows, personalized marketing has shown to provide significant increases in performance for up to 88% of marketers. To stay on top of competition, you can’t overlook this marketing trend that has caught on with the marketing community like wildfire.



Email is one of the best ways to implement targeted marketing, and the Magento open source software is very flexible when it comes to creating targeted email marketing campaigns. The huge library of third-party extensions gives you a range of tools to play around without having to build custom plugins.

However, before we get down to reviewing these off-the-shelf extensions, let’s consider the benefits of email marketing for targeting customers.

The Benefits of Email Marketing

An open channel of communication: once you’ve captured the email address, you open up the way of communicating with the customer as many times as you want – or until they unsubscribe. On average, it takes 6-8 points of contact before a sale is generated. Compared to other customer touch points, email subscription is a great way to hit this number.

Customer segmentation: for targeted marketing, the power of email is in the ability to segment the list of your recipients. You can break up the list based on your marketing objectives. For example, if you sell swimming pool installations, you can offer cleaning products to the segment that you have successfully installed pools for.

Trust building: the ability to send email messages continually means you can build up a level of trust over time before the sale offer is pushed. Consider setting up a content plan with helpful tips and recommendations. Going back to the swimming pool example, you could illustrate how to clean a pool and then suggest that you have some of the best pool cleaning products around.

Top Email Marketing Extensions for Magento

Dotmailer

This extension allows you to create unique coupon codes and upsell messages that are based on what the customer has in their shopping cart, which improves the conversion rate for returning customers. Furthermore, automated greeting messages for new visitors, mobile push notifications and birthday emails can be implemented to target potential customers.

Dotmailer is best utilized by businesses with sizeable email subscribers, and it offers a number of payment plans ranging from $250 to $1,750 per month.

MailChimp

MailChimp is one of the most popular autoresponder services used by over 12 million ecommerce businesses. One of the key strengths of this extension is that the pricing is in line with the success of your business. You only pay more once you grow as a business. Meanwhile, you can use MailChimp for free if you have less than 2,000 subscribers and less than 12,000 emails sent per month.

This Magento extension enables to generate email messages with recommendations based on a customer’s buying history. Also, customers with abandoned carts can be reminded to complete their purchase. Finally, a number of different customer segmentation rules can be set up, which includes personal details, purchase history and sign-up date.

Listark

Your Magento store can benefit from Listark as it offers deep analytics to allow for extensive customer segmentation. It even integrates social media and mobile marketing to provide a comprehensive data set to work with.

A customer’s buying history and online behaviour is used to create targeted offers automatically. Such depth of customer data analysis enables highly accurate targeting.

Listark supports a wide array of useful features such as back-in-stock alerts, automated recurring messages and life cycle messages to re-engage customers that have discontinued buying. 

Other Magento Extensions

There are far too many worthy Magento extensions to mention in this article. You should scan the platform’s extensive library for yourself to see what’s on offer. For example, the Instagram for Magento extension at just $39 allows your Magento store to be integrated with the Instagram account. A sidebar mini gallery will be created and configured specifically for each user.

Optimizely is a another powerful Magento extension that allows for A/B split testing to increase the conversion rate of email marketing campaigns. The testing helps to improve personalization to identify targeted messages with higher response rates. Testing is an important part of any marketing campaign as it allows you to detect strengths and weaknesses. The intuitive user interface of Optimizely means you can readily process the test findings once the testing is complete.

Bronto is another notable email-based Magento extension that comes packed with functions. RFM (Regency, Frequency and Monetary Value) metrics are used to deliver email messages targeted specifically to each customer. The extension supports product recommendations, wish list prompts, abandoned cart reminders, product review requests and transaction emails. It’s one of the best rated Magento extensions so it’s certainly worth taking a closer look at.

Conclusion

The power of targeted marketing has the potential to significantly increase the number of sales with the same amount of customers. That’s why it’s a no-brainer to consider specialized extensions for this purpose. By offering products your customers actually want to buy, you’ll end up with a happier customer base.

The wealth of Magento extensions for email marketing is the reason why it’s such a brilliant platform for eCommerce development. Each of them stands out in its own way, but all of them make it possible to maximize conversion rates with personalized messages. Most extensions are intuitive to use and require no coding or a cumbersome installation process to get going.

 

About the author

Having more than 8 years of writing experience, Smridhi Malhotra is a professional tech, health and travel blogger.  She loves to gather and share her profound knowledge about latest developments in technology.

Smridhi is a management graduate and visual graphics artist and is currently pursuing masters in behavioural psychology. Her hobbies are practicing mindfulness, counselling children and traveling (a special love for Africa).


 
» More TMCnet Feature Articles

SHARE THIS ARTICLE

LATEST TMCNET ARTICLES

» More TMCnet Feature Articles






Technology Marketing Corporation

35 Nutmeg Drive Suite 340, Trumbull, Connecticut 06611 USA
Ph: 800-243-6002, 203-852-6800
Fx: 203-866-3326

General comments: tmc@tmcnet.com.
Comments about this site: webmaster@tmcnet.com.

STAY CURRENT YOUR WAY

© 2018 Technology Marketing Corporation. All rights reserved | Privacy Policy