Business booms when there is a strong marketing campaign behind it. Without the proper marketing support, you can’t expect a product to do well instantly, or at all even, because there aren’t enough people that know about it. Marketing campaigns have the role of not just enticing people to buy but also to educate them about the mere existence of the product. And the best place to find a lot of people that can learn about it is social media. This is why social media has transformed over the past few years from an innocent bonus asset to a must have, crucial platform. Companies that don’t invest in social marketing at the moment stand to lose a great deal simply because of the sheer benefits that social media can bring to the table.  So what is it that has turned entire industries mad over getting Instagram followers for free or getting as many retweets as possible?

It’s accessible

Social media is a platform that literally anyone can get access to. It’s so accessible that it contains all the demographics in the world. This is possible thanks to the fact that the entire world more or less is on social networks that provide a direct connection to enterprises and businesses, not just their friends and family. So, no matter how many filters you put on your search in terms of demographics, you will always be able to find potential customers. This is an advantage that no other platform can claim to have, and it is one of the things that makes social media so indispensable to today’s marketing campaigns.

It’s borderline free

Getting on social media is free and the costs of getting a company set up and ready to go on Facebook (News - Alert) are also zero. This isn’t something that you can say about any platform. What other platform gives you all the reach in the world for any demographic you want and you don’t have to pay a dime for it? You will probably need to employ the services of someone that looks over the company account. That and other similar things might bump the price up from zero to barely something, but it’s still amazingly cheap. This means that the budget for the actual marketing campaign has free flow.

It’s instant and free feedback

Feedback is crucial for the success of a product. Therefore, the fact that social networks offer free feedback from users that just interact with the company and bring their two cents to the table is invaluable to any business. Instead of organizing expensive and tedious feedback collector programs and things of the sort, simply hop on social media and get your daily batch of free reviews for the product you are marketing. It’s as simple as that and super effective.