Estech Systems, Inc. (ESI (News - Alert)), a cloud, SIP trunking and business phone solutions provider, has been busy as of late. The company is coming off of a very successful year and is looking to continue that momentum as it kicks off 2015. According to Shawn Guenther, VP, Product Management & Development at ESI, top areas of focus for the company this year include mobility and unified communications (UC).

“When you look around the industry, what you see is that mobility is driving operations,” Guenther told TMCnet during Editor’s Day at ITEXPO 2015, taking place now throughout January 30 in Miami, Florida. “A huge chunk of the nation is bringing personal devices to work for work; it’s not through their business. These people don’t have anything that’s enabling them to do this.”

ESI has been swiftly moving on the mobility front, where it last year revealed an all new expanded suite of mobile applications for its ESI Ditto Cloud PBX application. Such applications include single number reach; visual voice mail with click-to-dial callback functionality; and a Wi-Fi-to-cellular data handoff to maintain robust connectivity, among other features.

Looking towards UC, Guenther believes that there is still much ground to cover. “UC hasn’t really come through and fulfilled its promise,” he explained, “the adoption rate is pretty low. If you look at the reasoning for that, you see that the solutions are way too complicated. Companies are shoving the complications off on users and are not looking at what the users want.”

But there seems to be a larger, more overarching problem at hand. “Nobody really knows how to define UC,” Guenther added. “Vendors and manufacturers were rushing to roll out features for UC, but users are not looking for features; they’re looking for a contextual experience,” he explained.

To better cater to its customers’ needs, ESI is set to reveal a new mobile location tracking capability for users to track where employees are at anytime, in real-time. Guenther cites, for example, a legal office tracking a partner at the court house, or even myself being able to track whether my colleague is in the Press Room or the Keynote Room. This is done in real time to more actively control outbound communications. “That’s what UC is supposed to be about,” Guenther said.

ESI’s new location tracking capability will be rolled out over the next month or so, “We’re working to push mobile UC, and the freedom it brings, past all barriers,” Guenther said.