The service center is at the heart of every company-customer relationship. Therefore, it should go without saying that if the service center does not meet and exceed customers’ expectations, then the heart is likely to stop beating. To this end, here are five predictions that, if heeded, will help you build stronger customer relationships in 2014. The first is that the average customer base is growing more multicultural. It’s not enough today to offer just the major basic languages and call yourself multicultural. Analyze your own unique customer base to uncover the diversity that is drawn to your brand, and then employ language and culture experts to help them thrive as high-value customers.